November 6, 2009
Corporate Support
The many ways companies help our work
The Humane Society of the United States is pleased to work with myriad corporations that share our vision of a more humane society. Our corporate supporters help promote our work and increase the reach and visibility of The HSUS through sponsorship, trademark licensing, cause-marketing promotions, and activities that generate revenue and/or otherwise support and promote our mission. These important sustaining contributions not only support our animal welfare programs, but give consumers more ways to support our cause. We are grateful to our corporate supporters for their support.
Types of Corporate Relationships
The HSUS continually reviews proposals from companies that want to benefit our organization either through long-term or short-term revenue-generating promotions. For all relationships, The HSUS requires a contract specifying the terms of the program or promotion. Under no circumstances may the registered trademarks of The HSUS be used without express written permission. Below are some examples of the types of corporate alliances we have.
Affinity Program
Affinity Programs offer products or services associated with a charity that individuals can elect to use on a regular and recurring basis to show their support. Examples of affinity programs include credit cards and personal checks. The charity benefits each and every time the consumer uses their affinity product, regardless of the product purchased.
Cause Marketing/Trademark License
Cause marketing is a popular way for individuals to support a charity by purchasing products that result in a donation to the charity. Cause marketing is also called a commercial co-venture or charitable sales promotion and certain states have specific regulations governing this type of promotion. The company must clearly state the percentage of the sales price or a specific dollar amount that will be donated as a result of the sale. Cause marketing requires a trademark license—a grant to use The HSUS's name and/or logo in conjunction with the advertising, packaging, and/or product itself.
Sponsorship
The HSUS has a number of sponsorable programs and events, such as Animal Care Expo, The Genesis Awards, Spay Day, Animal Care Centers, End Dogfighting program, and more. Sponsorship levels vary depending on the event or project and sponsors receive a range of benefits for their commitment.
Ad Revenue Share Program
The HSUS also has business relationships whereby we are associated with entities that features advertising (most often websites or applications) that do not require an individual to purchase anything. The donation to the charity is based on the sales of advertising by the company.
Shelter Partners
The HSUS has a Shelter Partners program which offers companies a way to promote their product or service to animal shelters and humane societies at a discount or special benefit to the shelter. In return, the company receives advertising, sponsorship, and licensing benefits from The HSUS. For more on this program, please contact shelterpartners@humanesociety.org.
Advertising
For information about advertising in our membership magazine All Animals or to receive the 2010 media kit, please contact corprelations@humanesociety.org.
If you wish to work with us and the project involves a celebrity, author/book, artist, or an entertainment property, please contact kbauch@humanesociety.org. For in-kind donations (gifts of products or services), contact jwilloughby@humanesociety.org.
If you are interested in linking to our website only and do not have a product or service promotion to propose, please review our link policy.
See complete list of our corporate supporters.