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Fighting Puppy Mills Becomes Fashionable

Designer Nick Friedberg launches a bracelet and matching dog collar to support the Stop Puppy Mills campaign

The Humane Society of the United States


Chic men's clothing designer Nick Friedberg wanted to use his talents to help dogs, and he hit upon a stylish fashion statement to get the word out about puppy mills.  Nick has created a jacquard fabric bracelet and matching canine companion collar for his 2010 NSF Spring collection and 100% of NSF's profits* goes toward supporting The HSUS's Stop Puppy Mills campaign. What's more, he and GQ Magazine decided to throw a couple of cool parties to raise awareness of the cause. 

A preview party in NY in July introduced a number of media and celebrities, including Josh Lucas to the Stop Puppy Mills project. Then the official launch party was held September 22 at the beautiful Hollywood Hills home of a very generous HSUS donor (thank you, James Costa!). The soiree' attracted both a dazzling array of Hollywood celebrities and fashionistas eager to lend their support to Stop Puppy Mills, and to be among the first to purchase Nick's designer accessories for men and women, and their dogs!

Among the caring celebrities who showed up to chat to red carpet media about the troubling issue of puppy mills were: "Glee's" Charlotte Ross, "CSI: Crime Scene Investigation's" Jorja Fox, "Magic's" Elaine Hendrix, Ginnifer Goodwin from HBO's "Big Love," comedians Hal Sparks and Carol Leifer, Trisha Helfer from "Battlestar Galactica", Tamar Geller, Beverly Hills socialite Brittny Gastineau and her mother, Lisa Gastineau, "Dancing with the Stars'" Mya, "Sorority Row's" Caroline D'Amore, "E! Daily Ten" hostess Catt Sadler, "Twilight: New Moon's" Christian Sadler, Denyce Lawton of "Tyler Perry's House of Payne", "True Jackson VP's" Robbie Amell, "Greek's" Gregory Michael, actress Vanessa Branch, and actor-brothers Kendall and Kevin Schmidt.

Attracting particular attention on the red carpet, where E! News, People Magazine, Us Weekly, In Touch, Fox Online and many other media outlets jostled for position, were Khloe Kardashian and boyfriend Lamar Odom. Our congratulations to Khloe and Lamar on their recent nuptials; as for us, we're hoping the first "new addition" to their family comes from a shelter or rescue group!

Another topic that prompted some buzz on the red carpet was "Extra" host Mario Lopez's plans to get a new dog.  Happily, most celebrities were quick to suggest that whatever breed he decides upon he should save a life and adopt. And we would add, whatever you do, Mario, don't buy from a pet store or over the Internet.

But it was Ginnifer Goodwin who best summed up the message of the evening:  "There are ten thousand puppy mills in the United States selling millions of dogs a year to people who don't know where they're getting their dogs from when they buy them online or at a pet store.  So please, rather than going to a pet store, go to your local shelter…and find somebody who really needs love."

*NSF's Stop Puppy Mills bracelets and dog collars (in small and large sizes) will be offered by a variety of retailers and can be ordered on line from Revolve Clothing.

Click here to view photos of the event.

Read more about Nick Friedberg here.

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