September 19, 2013
The Genesis Awards
Honoring individuals in the major media and beyond who have inspired change for animals
Until relatively recently, animal abuse and exploitation received only scant attention in the mainstream media. What happened to animals in the past invariably occurred in the dark, behind closed doors. The public didn't know—in part because the media hadn't informed them.
A new awareness
Today, however, the major media has animal issues increasingly in its sights, and many people are aware of the disturbing truth about factory farms, puppy mills, animal fighting, animals used in research—and all the myriad ways animals suffer.
What are the Genesis Awards?
Every year, The HSUS's Hollywood Outreach program pays tribute to the major news and entertainment media for producing outstanding works that raise public awareness of animal issues. As much as film, television, print and the web reflect societal attitudes, they also help shape and change those attitudes. The mass media, in all its new and diverse forms, has the power to deliver animal protection issues to vast audiences at the click of a mouse.
For example, national media coverage of The HSUS's Chino Slaughterhouse investigation not only led to the largest meat recall ever, but it exposed the abusive treatment of cattle and thrust it into the public spotlight.
But it isn't just big news stories that we recognize and celebrate, it's movies, documentaries and all categories of TV programming which, by incorporating animal protection themes or messages into their storylines, help increase public consciousness, reminding us that compassion for animals is one of our core human values.
A unique—and evolving—event
Showcasing major programs of The HSUS, the Genesis Awards Benefit Gala celebrated exceptional individuals from the major media, corporate world, and public life whose inspiring work and advocacy is making a lasting difference in the lives of animals. The most recent gala was held on Saturday, March 23, 2013, at The Beverly Hilton in Beverly Hills, Calif. In keeping with our increasingly online culture, we're moving the celebration of the Genesis Award winners online in 2014. Please stay tuned for more information.