November 3, 2009
The Annual Genesis Awards
This star-studded event honors individuals in film, television and print who spotlight animal issues
Until relatively recently, animal abuse and exploitation received only scant attention in the mainstream media. What happened to animals in the past invariably occurred in the dark, behind closed doors. The public didn't know – in part – because the media hadn't informed them.
Today, however, the major media has animal issues increasingly in its sights, and many people are aware of the disturbing truth about animals raised for food, puppy mills, animal fighting, animals used for research, fur, endangered wildlife—and all the myriad ways animals suffer.
Every year, The Genesis Awards pays tribute to the major news and entertainment media for producing outstanding works that raise public awareness of animal issues. As much as film, television, print and the web reflect societal attitudes, they also help shape and change those attitudes. The mass media, in all its new and diverse forms, has the power to deliver animal protection issues to vast audiences at the click of a mouse.
For example, national media coverage of the HSUS's Chino Slaughterhouse investigation not only led to the largest meat recall ever, but it exposed the abusive treatment of cattle and thrust it into the public spotlight.
But it isn't just big news stories that The Genesis Awards recognizes and celebrates, it's movies, documentaries and all categories of TV programming which, by incorporating animal protection themes or messages into their storylines, help increase public consciousness, reminding us that compassion for animals is one of our core human values.
The only awards show of its kind, The Genesis Awards celebrates the media for celebrating animals because it's our belief that "cruelty can't stand the spotlight."
Click here to submit for the 24th Genesis Awards.
Click here to read more about the Genesis Awards.