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Senior Manager, Email Marketing

The Humane Society of the United States (HSUS), the nation's largest animal advocacy organization, is seeking a Senior Manager, Email Marketing for the Digital department. The main responsibility of this position is to manage the organization’s communications to maximize and improve advocacy participation, donation income, email list growth and deliverability, supporter cultivation and donor retention.

 

This position will be responsible for:

  • Overseeing the email communication schedule using creative communications and list segmentation techniques to drive advocacy and fundraising and build supporter relationships through timely, relevant, and action-oriented content;
  • Managing and training a team of email marketing strategists to write, produce, review and send emails;
  • Ensuring quality control of web content including proofing, messaging and execution for all email communications;
  • Developing a roadmap for the Email marketing team such as developing opportunities for testing and growth;
  • Managing relationships with external technology support consultants;
  • Collaborating with marketing team members on strategy, copywriting, design and user experience;
  • Analyzing email campaign performance and suggesting improvements to optimize and refine existing email strategy;
  • Partnering with the department’s senior director and others to determine future direction of online initiatives to successfully meet advocacy and fundraising goals; will also be responsible for staying up to date on new technologies and digital strategies.


Qualifications:


  • Bachelor’s degree in related field or equivalent work experience;
  • Minimum of 5 years’ experience in digital marketing or related field with at least 3 years’ experience in email marketing required; experience in a nonprofit environment is highly desired;
  • Must have 3 years of relevant CRM experience;
  • Must also have 3 years of supervisory experience and/or team leadership experience or equivalent training;
  • Must have solid project management skills and experience, including effective task delegation;
  • Strong written, verbal, and interpersonal skills along with ability to present and communicate with staff at all levels;
  • Must have ability to balance strategic, creative, and analytical thinking to be able to execute business objectives;
  • Familiarity and interest in animal protection issues is highly desired.

Please submit a cover letter and resumé using this form or fax to 301-548-7701. This position is located in Gaithersburg, MD.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, marital or parental status, or protected veteran status.

EOE

 
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