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Digital Campaign Strategist

The Humane Society of the United States (HSUS), the nation's largest animal advocacy organization, is seeking a Digital Campaign Strategist for the Digital Marketing department. The main responsibility of this position is to be responsible for developing and implementing digital content such as: emails, action alerts, events, and surveys to support the advocacy and fundraising goals of the organization and strengthen relationships with constituents.

This position will be responsible for:

  • Developing, implementing, and disseminating digital content. This includes all phases of content review, quality control, and sending to appropriate audiences using segmentation strategies;
  • Managing projects between campaigns, departments, and other HSUS stakeholders based on priority, audience and timing of digital campaigns, and working directly with the creative and technology teams to get necessary assets for campaigns;
  • Maintaining, reviewing, and updating live digital campaign content;
  • Analyzing email and digital campaign performance and providing reports and recommendations;
  • Partnering with internal staff and third-party vendors as necessary to perform tasks;
  • Providing cross-checking and quality control for team members’ digital content as needed;
  • Researching trends and creative innovative opportunities in the digital marketing space;
  • Other special projects as assigned;


  • Bachelor’s degree in English, Communications, Marketing, other relevant fields, or equivalent work experience;
  • Minimum two years’ experience in digital content development, production, or marketing; preferably for an advocacy or other nonprofit organization highly desired;
  • Strong written, verbal, and interpersonal communication skills;
  • Experience with HTML, CSS, basic web design, email, website, and constituent management systems (such as Luminate Online, Blackbaud, Salesforce) strongly preferred;
  • Strong interest in animal protection issues desired;
  • Basic understanding of the legislative process desired, but not required;

Please submit a cover letter and resumé using this form or fax to 301-548-7701. This position is located in Gaithersburg, MD.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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