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Friends of Finn in Action

Members of Friends of Finn raise awareness and funds to stop the puppy mill industry

Since its inception in 2010, Friends of Finn has raised more than $1.5 million for puppy mill education and awareness campaigns. The committee, which has chapters in New York City and San Francisco, has also worked with The HSUS to raise money through the annual To the Rescue! benefit and other special events.

Friends of Finn Assisting The HSUS

In 2010, Amanda Hearst visited an emergency shelter for dogs removed from a puppy mill in Mississippi. The trip marked the beginning of her involvement with the issue of puppy mills, leading to the formation of Friends of Finn. Lorenzo Borghese went undercover with an HSUS investigator in 2011 and caught sales staff at 11 New York City-area pet stores making misleading claims concerning the origin of their puppies. Hearst and Georgina Bloomberg helped care for dogs removed from a puppy mill in 2012 in Jones County, N.C. In 2013, Hearst, Breanna Schultz, Kimberly Ovitz and Lauren Grafer Schweibold accompanied The HSUS as more than 60 dogs were rescued from a breeder in Sampson County, N.C. (Watch a video of that rescue below.)

Friends of Finn is also a strong supporter of our Puppy Friendly Pet Store initiative, which encourages pet stores to promote adoption instead of selling puppies.


Over the past few years, Friends of Finn has done countless projects to support the campaign to stop puppy mills, including:

  • Introducing a new generation to the campaign via a variety of after-parties, events in the Hamptons, and in-store events with designers such as Ralph Lauren and Stella McCartney
  • Held a "Pup-Up Shop" to showcase adoptable dogs
  • Introduced The HSUS to Charitybuzz auctions, providing great experiences and auction items that raised hundreds of thousands of dollars to help fight puppy mills
  • Collaborated with brands like Soludos, The Park Hyatt NY, Samsung, Milly, Les Compagnons Wines and others to raise awareness and money for the cause

  • Friends of Finn in the News

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