Pets Are Welcome: Property Manager Guide
Good for Pets, Good for Business
More and more multifamily housing buildings—as many as 78%, according to a recent Apartments.com survey—accept pets. Why? Because accepting renters with pets is good business! After all, 72% of renters have pets, renters with pets stay in their units well over twice as long as non-pet-owning renters, and renters with pets do no more damage to units than non-pet-owners.
If you're already "pet friendly," that's good—but it's not good enough! If your policies aren't "Pets Are Welcome"—welcoming all cats and dogs, regardless of breed or size—you're not maximizing your pet-renter potential. Those arbitrary breed and size restrictions typical of most "pet-friendly" properties are costing you money without making your residents any safer.
The HSUS wants to help you maximize your property's potential and help people and pets at the same time. The information provided on these pages will show you why your existing breed and size restrictions are unnecessary, how not having Pets are Welcome policies is costing you great residents and lost revenue, and how your competitors are thriving after having eliminated their breed and size restrictions.
Want to learn more? Contact us for more information about becoming a Pets Are Welcome property.
Do you already have Pets Are Welcome policies in place? We want to celebrate you! Contact us to get listed in our searchable PAW properties database. Then, claim your celebration packet.
Renting to dogs without breed or weight restrictions significantly increases our market, and we have found that we usually have less turnover with dog owners.
- Cliff Orloff, CEO, Orloff Property Management
[W]e are not only thriving, we are rocking it! We are sitting nicely at 96+% occupied and making more money than in the entire time we've been open—and we've been open for 54 years!
- Tonja Bradford, Property Manager, The Palms
- The Pet Myths That Are Costing You Money
- The Facts — Why PAW Policies Are Profitable
- Don't Take Our Word For It — What PAW Properties Have to Say
- Already a PAW Property? We Want to Celebrate You!
The Pet Myths That Are Costing You Money
Did you know that most pet restrictions (banned breeds, weight/size restrictions) in place in rental properties nationwide, large and small, are actually based on myth, not fact? And that these misperceptions are not only costing pets their lives, but costing your company money?
There's no such thing as a "dangerous" or "aggressive" breed of dog
There is no scientific basis supporting the notion that any breed of dog is more "dangerous" or "aggressive" than others; the concept is simply urban legend. Independent experts like the Centers for Disease Control, the American Veterinary Medical Association and others all agree that policies that restrict dogs based on appearance do nothing to reduce dog bites or enhance public safety (see the AVMA's news release "Want to Reduce Dog Bites? Don't Focus on the Breed").
There's no such thing as an "apartment-sized" dog
Dogs, like people, are individuals, and there are no "good" or "bad" apartment breeds. Many small dogs are vocal and excitable, reacting to every sound they hear throughout the day, while many larger dogs are content to lay silently on the couch awaiting their owner's return.
Pet owning renters don't cause more damage than non-pet owners
Evidence proves that pet owning renters do statistically no more damage to rental units than non-pet owners. In fact, renters with pets stay in their units well over twice as long as non-pet owners (46 months vs 18 months), actually saving properties thousands of dollars per unit in turnover costs.
The nation's largest insurance providers don't have breed restrictions
Major carriers like State Farm, Farmer's and others are happy to ensure properties that welcome all breeds and sizes of dogs.
Most non-pet owners are happy to have pets on their properties
A 2014 Apartments.com survey found that 75% of non-pet owners surveyed said that they either enjoy or are not bothered by the idea of living in a building with pets.
Federal Laws May Make Breed/Weight Restrictions Moot Anyway
The Fair Housing Act ensures that all cats and dogs who function as assistance animals may reside in rental housing, regardless of an apartment community's breed or size restrictions.
If you said "I didn't know that!" to any of the above, chances are your pet policies are based on bad information. Don't let myths and misperceptions cost you great renters and even greater profitability!Pets Are Welcome Policies: Good for Pets, Good for Business!
The Facts—Why PAW Properties Are Profitable
Restrictive pet policies don't make financial sense for rental properties – the facts prove it!
- Pet ownership continues to rise, now 65% of households in the US have pets (source: APPA),and 72% of renters have pets (source: Apartments.com); that means the pool of non-pet owners is going to keep getting smaller, and properties that restrict pet owners are missing out on the majority of highly qualified renters.
- The average income of dog owners is actually higher than that of non-dog owners (source: APPA)
- 50% of all dogs owned in the US are over 25 lbs., so size/weight restrictions dramatically narrow the pool of potentially highly qualified renters
- Dog ownership is highest among younger generations (source: APPA)
- Only 10% of renters have ever lost a security deposit due to a pet (source: rent.com)
- The average length of residency of renters with pets is over twice that of renters without pets (source: FIREPAW)
- Pet owners do statistically no more damage to rental units than non-pet owners (source: FIREPAW)
- Federal protections for service and assistance animals do not permit breed or weight restrictions.
- Properties that are Pets Are Welcome report few, if any, requests for reasonable accommodation under federal or state law since residents are not forced to seek exceptions to existing policies in an effort to keep their pets.
The facts are clear: properties with Pets Are Welcome policies (welcoming all cats and dogs, regardless of breed or size) can pick from the largest pool of highly qualified prospective residents, and they actually save money because their residents stay over twice as long in their units with no increase in damage or other costs.
Don't Take Our Word For It—What PAW Properties Have to Say
There are companies all around the country that have already embraced Pets Are Welcome (PAW) as a "marketing secret" used to attract renters turned away by other properties. Here are just a few:
MAA: Currently #9 on the National Multifamily Housing Council (NMHC) 2016 Ranking of the nation's 50 largest apartment owners , MAA's 285 properties spread over 14 states have no breed restrictions or size/weight limitations. MAA is a publicly traded company whose investors are profiting from its Pets Are Welcome policy.
MC Residential: With 7,500 units in 39 properties throughout the Southwest, MC Residential markets its pet policy by saying:
We love pets as much as you do. We know your furry four-legged companion isn't just a friend, he or she is family. And that's exactly why we do everything we can to make sure your pet feels as welcome as you are in our community . . . So come one, come all. Bring your Great Danes and your Chihuahuas, your Labradors and your Retrievers. Come with your old pups with gray on their muzzle and your funny fuzzy cats. You're all welcome and we can't wait to meet you!
As stated by Eric Brown, Vice President of Marketing, "Pets are part of people's lives. As opposed to restricting pets, we look for better residents. Most fears apartment operators have are myths."
Roscoe Properties: Roscoe's Pets Are Welcome policy has been in place since 2011. "[Austin residents] were so excited when they heard of our progressive ‘no breed or weight restriction' policy," reads an October 2013 blog posting on Roscoe's website. "We heard stories of how hard it is to find a place for their ‘fur babies' and how relieved [they are] that there is a company welcoming them with open arms."
Levitan Investment and Property Services: Since its founding 26 years ago, Levitan has had no breed or weight restrictions at any of its properties but one. There is no doubt that its decision to embrace pets of all breeds and sizes has contributed to Levitan being voted "Best Apartment Community" in Flagstaff by Arizona Daily Sun readers from 2005–2013.
Already a PAW Property? We Want to Celebrate You!
Thank you for being a Pets Are Welcome property, welcoming cats and dogs with no breed or weight restrictions! We want to ensure that your property is celebrated for its progressive pet policies, and that the 11 million HSUS supporters and millions of other pet owning renters can find you when they are looking for rental housing.
As a Pets Are Welcome property, you will receive:
- A listing of your Pets Are Welcome propert(ies) in our database searchable by The HSUS' 11 million members and the millions of pet owning renters nationwide!
- An exclusive HSUS Pets Are Welcome property window cling, [Link to window cling] that ensures prospective residents know that your pet policies are supported by the nation's most effective animal advocacy organization!
- An exclusive HSUS Pets Are Welcome webpage banner to ensure that prospective residents searching for PAW properties online will know that your property will welcome their pets.
- Copies of our acclaimed PAW resident brochure. This brochure, which you can co-brand, provides useful and engaging information to pet-owning residents about "Protecting Your Unit from Damage," and "Being a Good Neighbor."