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The following companies support The Humane Society of the United States/Humane Society International's Be Cruelty-Free campaign, a global effort to end animal testing for cosmetics and personal care products. Join them at humanesociety.org/becrueltyfree.

Dr. Bronner's signs Be Cruelty Free Pledge

Dr. Bronner's Magic Soaps

Started by Emanuel Bronner in 1948, Dr. Bronner's Magic Soaps is renowned for its eco-friendly soaps and body care products, and its compassion for animals.

"Animal testing practices in the U.S. are antiquated and unnecessary [...] High quality personal care products can be made with safe, organic, sustainable plant-based ingredients. Dr. Bronner's Magic Soaps supports efforts to enact legislation to ban animal-cruelty practices both in the cosmetics industry, and beyond," said David Bronner, the late Emmanuel Bronner's grandson and current CEO of the company.



Curt Valva, CEO, Aubrey Organics, Inc.

Aubrey Organics

Since its creation in 1967, Aubrey Organics has been opposed to animal testing.

"Being cruelty-free is nothing new to us at Aubrey Organics, Inc. It is not a fad, not a fashion, not a marketing tool used to sell more products. It is part of our being; our way of life. Since day one, way back in 1967, we have believed in producing only 100 percent cruelty-free products. [...] We understand that man has a social contract with all other creatures on this tiny planet, and we take that responsibility very seriously. We do not now, and never have tested on animals," says CEO Curt Valva.



Nicole Baldwin of BIAO Skincare

Biao Skincare

Biao (Beautiful Inside And Out) Skincare was launched in 2010 by U.S. Army veteran Nicole Baldwin.

"I wanted my products to be natural, organic, ethical, and coming from the heart. My motto is 'beautiful women tested,' not animal tested. There is no need for animals to suffer for the sake of beauty," says Baldwin.




Learn more about animals used in experiments at

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