Did you know that in laboratories around the country, thousands of animals are suffering and dying to test shampoo, mascara and other cosmetics? Terrified mice, rabbits, rats, and guinea pigs have substances forced down their throat, dripped into their eyes, or smeared onto their skin before they are killed. It’s the ugly secret of the beauty industry that we’re determined to stop. Join our global Be Cruelty-Free campaign and help us end animal testing for cosmetics—forever.
Your Part of the World
We want to turn the whole world cruelty-free—a world where no animal has to suffer for the sake of cosmetics.
Learn MoreRead the pledge in your language
Animals shouldn’t suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and I support an end to animal testing for cosmetics and the sale of new cosmetics that have been tested on animals.

Take Action
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Star Support

Celebrities from around the world are pledging to Be Cruelty-Free.Take a peek
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Hop to It

Want to become a cruelty-free superstar? Read our shopping tips
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Beauty Cruelty

Learn what kinds of cosmetics tests are commonly performed on animals.Check out our chart
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Get the FAQs

Have questions about animal testing for cosmetics and personal care products?Get answers
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Alternative Reality

Humane alternatives are more relevant and cost-effective than animal tests. Learn More
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Give for Good

Your gift benefits rabbits, rats, guinea pigs and mice used in cruel tests.Donate now
Cosmetic Testing News
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May 9, 2013
Companies Should Come Clean and Join Forces to End Animal-Tested Cosmetics
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May 2, 2013
CeeTox, Inc., a Leader in Safety Testing Without Animals, Wins The Humane Society of the United States Award for Corporate Progress
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March 13, 2013
Celebrities Voice Support for an End to Cosmetic Animal Testing






