The pitiless fur industry mistreats and kills more than 50 million animals a year. With many warm, chic alternatives available, there’s no reason to wear animal fur. More and more designers and retailers are making compassion their fashion, so check our list before you shop.


Avoiding animal fur saves lives and reduces suffering.

HSUS investigators found that many garments containing animal fur are incorrectly advertised or labeled—sometimes even tagged as faux. Often the fur comes from raccoon dogs. The only way for a company to be sure they aren’t duping their customers is to stop selling animal fur.

HSUS works with designers and retailers, even fashion design students, to show how alternatives to fur continue to improve, allowing the look of fur without the cruelty.

Our resources can help you tell the difference [PDF] and shop more humanely.


Too Cool for Cruelty

Our annual Cool vs. Cruel contest challenges fashion design students to kick cruel fur and discover how exciting fur-free fashion is.

Learn More

News & Events

More News & Events

Our Victories

  • January 29, 2010

    Saks Fifth Avenue Settles Fur False Advertising Suit

    The HSUS and retailer Saks Incorporated have reached a settlement in a lawsuit alleging that several of the nation’s largest department stores and fashion designers have repeatedly engaged in false advertising and mislabeling of fur garments.

  • December 29, 2009

    2009: A Banner Year for Animals

    The HSUS reflects on some major achievements for animal protection in 2009. Countless animals have been rescued from harm, spared from suffering and guaranteed basic standards of humane treatment.

  • December 16, 2009

    The HSUS Recognizes Top 12 State Legislative Achievements in Animal Protection

    The HSUS celebrates the top 12 state legislative achievements in animal protection in 2009.

  • December 1, 2009

    Lord & Taylor Bans Raccoon Dog Fur from U.S. Stores

    The HSUS and retailer Lord & Taylor have reached a settlement in a lawsuit alleging that several large department stores and fashion designers have repeatedly engaged in false advertising and mislabeling of fur garments. Lord & Taylor will end all use of raccoon dog fur and reform its advertising and garment labeling practices.

More Victories

Faux or fido? You have a right to know if fur is fake or real Contact Congress