The pitiless fur industry mistreats and kills more than 50 million animals a year. With many warm, chic alternatives available, there’s no reason to wear animal fur. More and more designers and retailers are making compassion their fashion, so check our list before you shop.
Avoiding animal fur saves lives and reduces suffering.
HSUS investigators found that many garments containing animal fur are incorrectly advertised or labeled—sometimes even tagged as faux. Often the fur comes from raccoon dogs. The only way for a company to be sure they aren’t duping their customers is to stop selling animal fur.
HSUS works with designers and retailers, even fashion design students, to show how alternatives to fur continue to improve, allowing the look of fur without the cruelty.
Our resources can help you tell the difference [PDF] and shop more humanely.
Too Cool for Cruelty
Our annual Cool vs. Cruel contest challenges fashion design students to kick cruel fur and discover how exciting fur-free fashion is.
Learn MoreNews & Events
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March 15, 2010
Retailers Settle Fur Lawsuit
Bloomingdale's and Macy's made a settlement in The HSUS' lawsuit about misleading fur labeling and advertising
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March 11, 2010
Giving Fur Back to the Animals
Increased interest in the Coats for Cubs program gives more wildlife rehabilitators a great way to warm and comfort orphaned and injured wild animals—old fur clothing items.
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March 10, 2010
Melting Out from Under Them
With ice vanishing from many areas, harp seal pups are facing serious threats before the commercial seal hunt even starts.
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February 2, 2010
Five Actions Students Can Take to Help Wild Animals on Campus
The HSUS asks students to give a helping hand to wildlife this winter.
Our Victories
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January 29, 2010
Saks Fifth Avenue Settles Fur False Advertising Suit
The HSUS and retailer Saks Incorporated have reached a settlement in a lawsuit alleging that several of the nation’s largest department stores and fashion designers have repeatedly engaged in false advertising and mislabeling of fur garments.
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December 29, 2009
2009: A Banner Year for Animals
The HSUS reflects on some major achievements for animal protection in 2009. Countless animals have been rescued from harm, spared from suffering and guaranteed basic standards of humane treatment.
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December 16, 2009
The HSUS Recognizes Top 12 State Legislative Achievements in Animal Protection
The HSUS celebrates the top 12 state legislative achievements in animal protection in 2009.
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December 1, 2009
Lord & Taylor Bans Raccoon Dog Fur from U.S. Stores
The HSUS and retailer Lord & Taylor have reached a settlement in a lawsuit alleging that several large department stores and fashion designers have repeatedly engaged in false advertising and mislabeling of fur garments. Lord & Taylor will end all use of raccoon dog fur and reform its advertising and garment labeling practices.