November 17, 2011
Wayne's Blog: Happy Anniversary for Bunnies and Other Animals
This month, the Coalition for Consumer Information on Cosmetics, which manages the invaluable Leaping Bunny Program, is celebrating its 15th anniversary. The HSUS and our affiliate the Doris Day Animal League were founding members of the CCIC, so we’re celebrating too. The Leaping Bunny certification is considered the gold standard for cruelty-free companies producing cosmetic, personal care, and household products.
Led by the Doris Day Animal League, the coalition came about in 1996 because many corporations made “cruelty-free” claims without any verification. The result was a sea of bunny logos and misleading information for consumers. The Corporate Standard of Compassion for Animals came out of it, and it’s a program that requires that companies using the logo remove animal testing from all stages of product development. The company's ingredient suppliers make the same commitment, and the result is a product guaranteed to be 100 percent free of new animal testing. All companies must be open to independent audits.