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April 21, 2014

The Veggie Master

Vedge chef Rich Landau's journey began at the family dinner table

All Animals magazine, May/June 2014

by Ruthanne Johnson

  • Chef Rich Landau takes plant-based cuisine to the next level. Michael Spain-Smith

Flavorful food was a big deal in Rich Landau’s childhood home in the Philadelphia suburbs. His family discussed meals before, after, and during dinner, analyzing each dish and what they would do differently. Beef brisket, roasted turkey, and giant flame-broiled hamburgers were staples. But after his father explained where meat comes from, Landau felt torn.

“This posed a huge ethical dilemma for me because I loved the taste of meat,” he remembers.

Worried that a vegetarian diet meant giving up his enjoyment of food, the budding chef experimented at home, determined to outdo the meaty flavors he’d come to love by using spices, herbs, and sauces. “Flavor was so important and I learned early on [how] to get these ... layers into my cooking.” As a young man, he learned about restaurant cooking while tending bar, and he later opened Horizons Café, which quickly developed a dedicated following.

Landau’s culinary journey ultimately led to Vedge, the downtown Philly restaurant he and his wife, Kate Jacoby, opened in 2011. Seasonal vegetable dishes like tandoor-spiced cauliflower and grilled brussels sprouts in smoked mustard sauce attract customers from near and far. Philadelphia Magazine’s food editor described a radish dish as “not just delicious but revelatory.” In 2013, the magazine named Vedge one of the city’s top three restaurants. That same year, Landau won the Food Network’s competitive cooking show Chopped. He and Jacoby have cooked for Bill Clinton, and their recently published Vedge cookbook is garnering acclaim from chefs and home cooks alike.

For Landau, success is simply watching faces light up as people bite into his sweet potato pâté, eggplant braciole, or other signature dishes. That was his goal when opening Vedge. “I wanted them to say, this is a great meal and it doesn’t matter that there wasn’t any meat in anything.”

Hungry yet? Get Landau's recipe for Grilled Zucchini with Green Olives, Cilantro, and Tomato »


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