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April 27, 2009

Godfather of Modern Tattoo Inks a Deal for Animals

Don Ed Hardy vows not to use animal fur in any future products

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Hardy Life, LLC and Don Ed Hardy announced today that animal fur will no longer be used in any new Ed Hardy brand product, making him the latest designer to say "no" to animal cruelty.

Don Ed Hardy is known as "the godfather of modern tattoo," and the crossover of his tattoo art into the fashion world generated a successful brand empire. The Ed Hardy brands represent a lifestyle of street couture on designs from a wide range of licensees and sub-licensees.  

Hardy was upset to find animal fur cropping up in products bearing his name. With the support of The HSUS's fur-free campaign, he advocated for the removal of animal fur from all future Ed Hardy products.

 
  Artful designs and compassion for furbearers can now be dual points of pride for Ed Hardy. ©Don Ed Hardy

His requests for more humane products were successful—in January, the licensee agreed "to stop using animal fur in any Ed Hardy brand product."

The licensee will not develop any new designs with animal fur. 

"More Socially Responsible and Humane"

"As someone who cares about animals, I am deeply offended by and opposed to the inherent cruelty of animal fur," said Don Ed Hardy.

"I am delighted to work with The Humane Society of the United States on creating a more socially responsible and humane fur-free policy for Ed Hardy brand products," he added.

"We are pleased to recognize Don Ed Hardy as a leader for setting a high standard of compassion—one which will undeniably reverberate throughout the fashion community," said Andrew Page, senior director of the fur-free campaign for The HSUS. "With the new fur-free policy, Ed Hardy is sending a powerful message that cruelty has no place in fashion."

With this new policy, Ed Hardy joins fashion giants Calvin Klein, Polo Ralph Lauren, BCBGMAXAZRIAGROUP, Tommy Hilfiger, Levi's and Kenneth Cole.

The HSUS maintains a list of fur-free designers and retailers that currently has more than 140 companies.

 

 


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