August 9, 2010
Fur Investigation Nets Emmy
How did The HSUS become aware of deceptive labeling in the fur industry?
Misrepresentation of fur seems to have been around a long time. The Fur Products Labeling Act of 1951 was an attempt to address it, but a loophole in that law created a whole new set of problems.
Why did CBS2/KCAL9 become interested in the issue?
They wanted to see whether the misrepresentation we had discovered was also occurring in the Los Angeles area.
Are you surprised at how much consumer interest this has generated?
No. Gallup polling has consistently found that more than a third of Americans think that buying or wearing animal fur is wrong. When you have an opinion that strong, being duped into buying real fur is a big deal—it's not like being told a shirt is cotton and finding out it is polyester.
What can compassionate consumers do to avoid being duped into buying fur?
First, ask the Senate to pass the Truth in Fur Labeling Act, so all real fur has to be labeled. Second, look for retailers who have pledged to be fur-free, but also take along our Field Guide to Telling Real Fur from Fake Fur and double check anything you have doubts about. You can also double check anything you already own.