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July 11, 2011

Gardein Party Kicks Off at HSUS

Gardein's "Summer Challenge" food tour promotes Meatless Mondays

The Humane Society of the United States

  • Gardein kicks off its Summer Challenge tour in the HSUS parking lot. G. Berrigan/The HSUS

  • Free food and warm, sunny weather on a Friday afternoon ... what's not to like? HSUS staff enjoy the impromptu café. Paul Shapiro/The HSUS

  • Melissa Isaacs, who works as a chef for Gardein, "relishes" her new role as truck driver for Gardein's summer tour. G. Berrigan/The HSUS

On a recent Friday, a colorful green food truck showed up in the HSUS parking lot, parking alongside a row of animal rescue transport vehicles.

Within minutes, the food crew—dressed in chef whites—whisked together an impromptu café complete with tables, chairs, umbrellas and music.

Darrell Askey, COO of Gardein, maker of a new line of meat-free foods, explained why they were there. “We’re kicking off July 4th in D.C. and asking people to take our Summer Challenge and support Meatless Mondays, which means going meat-free one day a week.”

Meatless Mondays is a national health campaign that touts the benefits of meat-free meals.

"Meatless Mondays' skyrocketing popularity shows that everyone can get behind healthy eating and animal welfare improvements," said Paul Shapiro, senior director of farm animal protection for HSUS. "Simply by joining Meatless Mondays, everyone can enjoy a tremendous variety of satisfying foods while helping animals, protecting our environment, and promoting better health."

The Vancouver, Canada-based company will make tour stops in Washington, D.C., Boston, Atlanta, and Chicago. For every American who pledges to go meat-free one day a week this summer, Gardein will donate a meatless meal to people in need.

Tour driver Melissa Isaacs said driving the food truck would be fun. “People get excited when they see free samples of food.”

Learn more about Gardein’s Summer Challenge tour.

Gardein foods are available nationwide in the produce cooler and freezer section of natural food stores and grocery stores.

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