November 5, 2013
Biao Skincare Joins The HSUS Be Cruelty-Free Cosmetics Campaign
Biao Skincare, Beautiful Inside and Out has joined the effort to end unnecessary animal testing for cosmetics in the U.S. The Humane Society of the United States’ Be Cruelty-Free campaign welcomes the support of BIAO Skincare, which was launched in 2010 by U.S. Army soldier Nicole Baldwin.
While on deployment in Iraq, Baldwin was subjected to sun damage, dust, stress and other environmental factors affecting the health of her skin. After returning from Iraq and unsuccessful trials of skin products promising improvements, Baldwin became a licensed esthetician and learned everything about skincare.
Her line of products is natural, sustainable and cruelty-free. The packaging uses 100 percent post-consumer content embedded with seeds, which turns into a vase for the flowers harvested in the plant box. Baldwin recruited friends and colleagues to test her products, and now Biao boasts the motto: “beautiful women tested,” not animal tested.
Be Cruelty-Free, spearheaded by The HSUS and Humane Legislative Fund in the U.S. and by Humane Society International around the world, is the largest global campaign to end cosmetics animal testing.