June 25, 2014
New Jersey Beef Jerky Company Offers More Humane and Sustainable Products
Announcement welcomed as positive step for animal welfare
Local company, Lawless Jerky announced it has partnered with Harris-Robinette Beef, a multi-generational Pinetops, N.C. family farm that raises all of its cattle exclusively on pasture. The Humane Society of the United States welcomed the announcement as a positive step for animal welfare.
Unlike at Harris-Robinette, most cattle used for beef production spend much of their lives in feedlots and fed very high rations of corn, which is both detrimental to their welfare and more taxing on the planet. The HSUS welcomes Lawless Jerky’s decision and encourages other similar companies to switch from factory farm products to foods from farms and ranches that adhere to higher animal welfare standards.
Matt Tolnick, owner of Lawless Jerky, said: “Many mass-market jerky companies are moving to 'all-natural' with no clear definition or product standards. Unlike the commodity beef used in most jerky production, Harris-Robinette’s cows graze solely on grass. Cows are happier, healthier and their beef is more sustainable when we allow them to grow and mature as they’ve evolved to.”
In New Jersey, the debate over the treatment of farm animals is a high-profile public policy issue, with lawmakers considering A 2500, a bill to protect pigs from factory farming abuses. The bill has been passed through the state senate 32-1 and now awaits action in the state assembly.
The HSUS advocates compassionate eating – or the Three Rs: “reducing” or “replacing” consumption of animal products, and “refining” our diets by choosing products from sources that adhere to higher animal welfare standards. The HSUS supports those farmers and ranchers who give proper care to their animals, act in accordance with the basic ethic of compassion to sentient creatures under their control and practice and promote humane and environmentally sustainable agriculture.
Media Contact: Naseem Amini, 301-548-7793, firstname.lastname@example.org