July 9, 2014
FTC Enforcement Petition Filed against Retailer over “Faux” Raccoon Dog and Rabbit Fur
DrJays.com could face $16,000 fine for each violation of FTC order
A legal petition accuses DrJays.com of selling falsely advertised and mislabeled fur-trimmed clothing. The Humane Society of the United States filed the petition against DrJays.com with the Federal Trade Commission. The company was already on notice for previously selling animal fur garments as “faux.”
The petition alleges DrJays.com’s advertisements and labels mislead consumers into unknowingly purchasing animal fur products, and violate the federal Fur Products Labeling Act and an FTC enforcement order from 2013. Using independent laboratory testing, garments sold as “faux” fur were found to actually be trimmed with raccoon dog and rabbit fur.
A 2011 petition by The HSUS on the same problem spurred an FTC enforcement action resulting in cease and desist orders against DrJays.com, Inc., Neiman Marcus Group, Inc. and Eminent Inc. (dba RevolveClothing.com).
“The persistent false advertising in the animal fur industry continues despite previous FTC action,” said Ralph Henry, deputy director for animal protection litigation for The HSUS. “Many humane consumers are determined to avoid real fur due to concerns over live skinning and other issues.”
HSUS petition to FTC: http://www.humanesociety.org/assets/pdfs/fur/drjayscom-petition-070914.pdf
HSUS’s pictorial report, including images of ads, garments and labels: http://www.humanesociety.org/assets/pdfs/fur/drjayscom-report-070914.pdf
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