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The HSUS Praises Benetton Group for Adopting Fur-Free Policy

The Humane Society of the United States

The Humane Society of the United States welcomes the announcement by Benetton Group that it will no longer sell products with animal fur, making it the latest international fashion giant to say "no" to animal cruelty. The company has stated that its new policy will go into effect across all brands by the spring/summer 2010 collections.

"With their new fur-free policy, Benetton and all of its influential brands are sending a powerful message that cruelty has no place in fashion," said Andrew Page, senior director of the Fur-Free campaign for The HSUS. "We are thrilled to recognize Italy's largest retailer for setting a new standard of compassion — one which will undeniably reverberate throughout the global fashion industry."

This new policy, first announced in response to communications with several European animal protection groups, and confirmed today by The HSUS, encompasses all Benetton Group brands, including United Colors of Benetton, Sisley, Undercolors, Playlife and Killer Loop. Benetton Group has a network of more than 5,500 stores in 120 countries worldwide with a total annual revenue exceeding $2 billion. The company produces 160 million garments a year.

The Humane Society of the United States urges all designers and retailers to adopt fur-free policies to protect the more than 75 million animals who suffer and die annually for their pelts. Only by not selling any animal fur can companies be assured they are not complicit in animal suffering, and that their consumers are protected from the rampant false advertising and labeling of real fur, which currently plagues the industry.

Benetton Group joins fashion giants Calvin Klein, Tommy Hilfiger, BCBGMAXAZRIAGROUP, Gap Inc., Limited Brands, JCPenney and Overstock.com. The HSUS maintains a list of fur-free designers and retailers that currently has more than 130 companies online at humanesociety.org/furfreeshopping.

Timeline:

  • March 2009 – Benetton Group adopts fur-free policy.
  • March 2009 – The HSUS announces that JCPenney is currently fur-free, and has no future plans for fur.
  • July 2008 – Overstock.com becomes the first purely online retailer to go entirely fur-free after a meeting with The HSUS.
  • February 2008 – BCBGMAXAZRIAGROUP pledges to go fur-free after discussion with The HSUS. 
  • May 2007 – Foot Locker pledges to go fur-free after discussions with The HSUS.
  • March 2007 – Tommy Hilfiger pledges to go fur-free because of The HSUS' investigation.
  • February 2007 – Calvin Klein pledges to go fur-free because of The HSUS' investigation.
  • December 2006 – Tests commissioned by HSUS investigators find raccoon dog fur on jackets advertised as "faux" and/or labeled as other species, such as raccoon or coyote.

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The Humane Society of the United States is the nation's largest animal protection organization — backed by 11 million Americans, or one of every 28. For more than a half-century, The HSUS has been fighting for the protection of all animals through advocacy, education, and hands-on programs. Celebrating animals and confronting cruelty — On the web at humanesociety.org.