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April 27, 2009

The HSUS Praises Ed Hardy for Adopting Fur-Free Policy

The Humane Society of the United States

The Humane Society of the United States welcomes the announcement by Hardy Life, LLC and Don Ed Hardy that animal fur will no longer be used in any new Ed Hardy brand product, making him the latest designer to say "no" to animal cruelty.

Don Ed Hardy is known as "the godfather of modern tattoo," and the crossover of his tattoo art into the fashion world generated a successful brand empire, with the Ed Hardy brands representing a lifestyle of street couture on designs from a wide range of licensees and sub-licensees.  

Hardy was upset to find animal fur cropping up in products bearing his name and, with the support of The HSUS fur-free campaign, he advocated for the removal of animal fur from all future Ed Hardy products. His requests for a more humane products were successful — in January, the licensee agreed "to stop using animal fur in any Ed Hardy brand product." The licensee will not develop any new designs with animal fur. 

"As someone who cares about animals, I am deeply offended by and opposed to the inherent cruelty of animal fur," said Don Ed Hardy. "I am delighted to work with The Humane Society of the United States on creating a more socially responsible and humane fur-free policy for Ed Hardy brand products."

"We are pleased to recognize Don Ed Hardy as a leader for setting a high standard of compassion — one which will undeniably reverberate throughout the fashion community," said Andrew Page, senior director of the fur-free campaign for The HSUS. "With the new fur-free policy, Ed Hardy is sending a powerful message that cruelty has no place in fashion."

With this new policy, Ed Hardy joins fashion giants Calvin Klein, Polo Ralph Lauren BCBGMAXAZRIAGROUP, Tommy Hilfiger, Levi's and Kenneth Cole. The HSUS maintains a list of fur-free designers and retailers that currently has more than 140 companies online at humanesociety.org/furfreeshopping.

Timeline:

  • March 2009 – Benetton Group announces that they will be fur-free in 2010.
  • March 2009– The HSUS announces that JCPenney is currently fur-free, and has no future plans for fur.
  • July 2008 – Overstock.com becomes the first purely online retailer to go entirely fur-free after a meeting with The HSUS.
  • February 2008 – BCBGMAXAZRIAGROUP pledges to go fur-free after discussion with The HSUS.
  • May 2007 – Foot Locker pledges to go fur-free after discussions with The HSUS.
  • March 2007 – Tommy Hilfiger pledges to go fur-free because of The HSUS' investigation.
  • February 2007 – Calvin Klein pledges to go fur-free because of The HSUS' investigation.
  • December 2006 – Tests commissioned by HSUS investigators find raccoon dog fur on jackets advertised as "faux" and/or labeled as other species, such as raccoon or coyote.

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The Humane Society of the United States is the nation's largest animal protection organization — backed by 11 million Americans, or one of every 28. For more than a half-century, The HSUS has been fighting for the protection of all animals through advocacy, education, and hands-on programs. Celebrating animals and confronting cruelty — On the web at
humanesociety.org. 

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