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IHOP TV Ad Campaign Launched

The HSUS Launches Ad Campaign Targeting IHOP’s Support for Extreme Confinement of Animals on Factory Farms

The Humane Society of the United States

On Monday, The Humane Society of the United States began running television ads exposing IHOP's continued use of eggs exclusively from hens confined in tiny, barren battery cages — where the birds are immobilized for their entire lives and cannot fully stretch their limbs.

The ads are running first in California, where IHOP and its parent company, DineEquity Inc., are based. As the ads note, California voters last November overwhelmingly passed Proposition 2, the Prevention of Farm Animal Cruelty Act, phasing out the confinement of animals in crates and cages statewide, and requiring the transition to cage-free production. Prop 2 received more than 8 million votes, more than any citizen initiative in California history.

In September, The HSUS began a national campaign publicly urging IHOP to begin using cage-free eggs — a modest step that Denny's, Burger King, Wendy's and many other competitors of the 1,400-location breakfast chain have already taken.

IHOP's primary egg supplier, Michael Foods, was the subject of a recent undercover exposé that revealed shocking abuses, including hens forced to live in cages with decomposing corpses, sick and injured hens and severe food safety concerns. The footage mirrored a 2006 HSUS exposé of Michael Foods.

An abundance of scientific research confirms the inherent cruelty of confining hens in battery cages, and the food safety threats such as increased rates of Salmonella in caged birds.

"It's time for IHOP to stop lagging behind its competitors and start switching to cage-free eggs," stated Wayne Pacelle, president and CEO of The HSUS. "All animals deserve humane treatment, including animals raised for food."

For more information on The HSUS' campaign, visit humanesociety.org/ihop.

To view the ad, visit http://bit.ly/2wCxj.


  • Last month, Michigan became the second state to pass legislation to phase out the use of battery cages.
  • U.S. factory farms confine about 280 million hens in barren battery cages so cramped, they can't even spread their wings. Each bird has less space than a sheet of paper for her entire life.
  • Cage-free hens generally have two to three times more space per bird than caged hens. Cage-free hens may not be able to go outside and may have parts of their beaks cut off, but they can walk, spread their wings and lay their eggs in nests — all behaviors permanently denied to hens crammed into battery cages.


Follow The HSUS on Twitter.

The Humane Society of the United States is the nation's largest animal protection organization — backed by 11 million Americans, or one of every 28. For more than a half-century, The HSUS has been fighting for the protection of all animals through advocacy, education, and hands-on programs. Celebrating animals and confronting cruelty — On the web at humanesociety.org.

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