February 3, 2010
The HSUS Launches New Line of Natural, Organic Pet Food
'Humane Choice' brand to be sold at select Whole Foods, and other stores
Selecting a high-quality pet food is one of the most important decisions a pet parent can make. To celebrate pets, The Humane Society of the United States announces the nationwide launch of a cruelty-free, all natural and certified organic "Humane Choice" dog food. The HSUS developed this new product to offer consumers a wholesome and nutritious dog food that does not contain animal-based proteins or support the factory farming industry.
Consumers have become more aware of the quality and humane standards of their pet's food after the recent pet food adulteration scandals, massive pet food recalls, and the increased exposure of inhumane factory farming practices. The HSUS' new Humane Choice dog food is nutritionally complete and balanced, contains the finest quality organic plant-based ingredients and meets the nutritional levels established by the Association of American Feed Control Officials for adult dog food. The food was not tested on laboratory animals, is cruelty-free and does not contain any fats or proteins derived from animals.
"Americans are concerned about the food we eat, and it just makes sense that we'd be concerned about the food we provide to our pets," said Wayne Pacelle, president and CEO of the HSUS. "Humane Choice is a nutritious, environmentally friendly and ethically responsible food for our best friends. Every bag of Humane Choice helps us celebrate the pets we love, and provides us with additional resources to help animals through our programs."
The Humane Choice dog food is currently available in several independently owned pet supply stores, at PetFoodDirect.com, and select Whole Foods locations. More Whole Foods locations will carry Humane Choice in the summer. The HSUS will receive 6 percent of the wholesale price of each 6.6-pound bag sold and will use the funds in its programs to provide spaying and neutering and other veterinary care for animals, to rescue animals from natural disasters and cruelty cases, to conduct undercover investigations of animal abuse and more.
Humane Choice is produced by a USDA Organic-certified grower and manufacturer in Uruguay. The family-owned and operated business has been growing grains and vegetables and making and exporting organic and vegetarian dog food for many years. Humane Choice does not contain corn, dairy, artificial coloring, wheat, wheat gluten, animal-based protein, or ingredients produced by genetic engineering.
For more information on Humane Choice dog food, click here.
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The Humane Society of the United States is the nation's largest animal protection organization — backed by 11 million Americans, or one of every 28. For more than a half-century, The HSUS has been fighting for the protection of all animals through advocacy, education and hands-on programs. Celebrating animals and confronting cruelty — On the web at humanesociety.org.