October 4, 2010
First TV Ad Launched Urging Voters to Protect Dogs by Voting YES! on Prop B
Missourians for the Protection of Dogs/YES! on Prop B, the committee supporting the statewide ballot measure to crack down on puppy mill cruelty, today launched its first television ad of the campaign. The 30-second TV ad, titled “Bad News,” began running today in St. Louis, Kansas City, Springfield, Columbia/Jefferson City, Joplin and Cape Girardeau. A 60-second radio version is also running statewide.
Prop B would amend Missouri law to require large-scale dog breeding operations to provide each dog under their care with sufficient food, clean water, housing and space; necessary veterinary care; regular exercise and adequate rest between breeding cycles. The measure would also prohibit any breeder from having more than 50 breeding dogs for the purpose of selling their puppies as pets and create a misdemeanor crime of “puppy mill cruelty” for any violations.
The TV ad features video footage from large-scale puppy mills in Missouri, including one in Tuscumbia where more than 100 dogs were removed from filthy conditions, and another in Rolla where more than 100 dogs and puppies were rescued and which had 103 violations in less than two years, according to the Better Business Bureau. The ad shows a U.S. map with puppy mills concentrated in Missouri and tells viewers, “We have approximately 3,000 puppy mills in Missouri—30 percent of all puppy mills in the nation. Prop B will stop puppy mill abuses by enacting common-sense standards for the care of dogs.”
“At puppy mills in Missouri, dogs are crammed into small and filthy cages, denied veterinary care, exposed to extremes of heat and cold, and given no exercise or human affection. These puppy mills are cruel and the way these dogs are treated is wrong,” said Barbara Schmitz, campaign manager for Missourians for the Protection of Dogs/YES! on Prop B. “We are confident that when Missouri voters hear the facts and see the images of puppy mill cruelty for themselves, they will vote to turn around our state’s reputation as the puppy mill capital of America.”
Prop B is supported by Missouri veterinarians and veterinary clinics; animal welfare charities and organizations, including the Humane Society of Missouri, the Missouri Alliance for Animal Legislation, Central Missouri Humane Society, Humane Society of Southwest Missouri, Wayside Waifs, the American Society for the Prevention of Cruelty to Animals (ASPCA), the Animal Rescue Foundation (ARF), Best Friends Animal Society and The Humane Society of the United States; prominent Missouri citizens such as Tony La Russa and Linda Bond; as well as responsible dog breeders, elected officials, religious leaders and Missouri businesses.
The TV ad launched today is available here.
Paid for by Missourians for the Protection of Dogs / YES! on Prop B, Judy Peil, Treasurer