April 2, 2012
Meatless Monday Video Wins Telly Award
The HSUS shows why, how to go meat-free once a week
The Humane Society of the United States’ video promoting Meatless Monday—a popular international movement to choose meatless options one day a week—has been named a winner in the 33rd Annual Telly Awards. The video was one of the winners selected out of 11,000 entries from around the world. The Meatless Monday campaign, now a popular international movement, began in 2003 at Johns Hopkins Bloomberg School of Public Health, to promote cutting out meat one day a week for our health and the health of the planet.
“If each American chose meatless options just one day a week, more than a billion animals would be spared from factory farms each year, our environment would be better off, and we’d be healthier,” said Paul Shapiro, senior director of farm animal protection at The Humane Society of the United States. “We created this video to show people that simple dietary changes can have huge impacts for the world while being fun and delicious.”
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “The Humane Society of the United States’ accomplishment illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production.”
• Meatless Monday was originally developed by the U.S. government during WWI as a resource-saving measure. It has recently become an international movement aimed at raising awareness about the benefits of eating less meat by bringing attention to the animal welfare, environmental and public health impacts of industrial meat production.
• Dozens of hospitals, schools and entire school districts across the country participate in Meatless Monday. The city of Ghent, Belgium even declared itself an official participant in the Meatless Monday movement, enlisting the help of schools, hospitals and government offices around the city.
• Public figures including President Bill Clinton, Oprah Winfrey, Ellen DeGeneres and Rev. Al Sharpton, celebrities like Russell Brand and Ozzy Ozbourne, and athletes like Carl Lewis, Mike Tyson and Tony Gonzalez have recently touted the advantages of meat reduction.
• The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.
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