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June 5, 2012

True Religion Brand Jeans Reaffirms Fur-Free Policy After Urging from The Humane Society of the United States

The Humane Society of the United States praised leading denim retailer True Religion Brand Jeans for pledging to become fur-free. The decision came just days after supporters of The HSUS, many of whom are also True Religion customers, contacted the company urging it to reverse its recent decision to begin selling animal fur after several years of being fur-free.

“We want to thank True Religion for doing the right thing and re-adopting a fur-free policy,” said Michelle McDonald, fashion outreach manager for The HSUS. “This decision will help protect some of the millions of animals that fall victim to the fur trade each year.”

The HSUS received information several months ago that True Religion was selling an item described as being trimmed with animal fur. Investigators for The HSUS purchased the item in March of this year and confirmed it was indeed animal fur. 

A spokesperson for True Religion recently issued the following statement to The HSUS:

“This email confirms our telephone conversation Thursday, May 31st wherein I informed to you the commitment of True Religion Brand Jeans to be a ‘fur free’ company. Please be advised that there are no True Religion fur products being sold domestically. The few remaining products in the supply chain are limited to international markets. Going forward no new products will be added to our supply chain.”

Find out where to shop fur-free »

The HSUS urges all designers and retailers to adopt fur-free policies to protect the millions of rabbits, foxes, mink, raccoon dogs and other animals who suffer and die annually for their pelts. Only by not selling any animal fur can companies be assured they are not complicit in animal suffering or the false advertising and labeling that plague the industry.

The HSUS promotes more than 300 fur-free retailers and designers online at humanesociety.org/furfreeshopping.

Media Contact: Stephanie Twining, 301-258-1491, stwining@humanesociety.org

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