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The Humane Society Of The United States to Honor LUSH Cosmetics with Genesis Corporate Award

Animal protection organization recognizes the beauty in global cruelty-free cosmetics company

  • Cruelty-Free 2013 supporters from LUSH Handmade Cosmetics. HSI

  • Cosmetics chain LUSH won an HSUS Corporate Award for their commitment to being cruelty-free. HSI

  • A LUSH supporter taking the Cruelty-Free 2013 pledge. HSI

The Humane Society of the United States will bestow the inaugural Genesis Corporate Award on the global cosmetics company LUSH for raising awareness of animal protection issues through its ongoing commitment to creating cruelty-free products and for strenuously campaigning for animal-free testing in Europe and around the world. The award will be presented at The HSUS’s Genesis Awards Benefit Gala on Saturday, March 23, 2013.
Cruelty-free since its inception in 1995, LUSH has made corporate responsibility and activism central tenets of its business operations. The company creates handmade products with all-vegetarian and mainly natural ingredients, and adheres to a strict “no animal testing” policy. LUSH uses whole fresh fruit and vegetables and sustainable ingredients to create cosmetics that have minimal impact on the environment, require little or no packaging, and comply with high labor standards. LUSH engages both consumers and legislators in advancing animal protection, environmental, and human rights causes.
“LUSH is showing the way by shunning cruel practices and providing consumers with safe, humane, and high-quality products,” says Wayne Pacelle, president and CEO of The Humane Society of the United States.  “Animal testing is archaic, and with LUSH helping lead the way, we can see an end on a global basis to animal testing for cosmetics and household products in the years ahead.”
LUSH, which has more than 170 stores in the U.S. and Canada, does not sell its products in China and other countries that require animal testing. In 2012, the company partnered with Humane Society International and The HSUS to launch the Be Cruelty-Free campaign to end animal testing for cosmetics. Promoting HSI’s Be Cruelty-Free petition online and in more than 700 shops in 48 countries, LUSH helped generate more than 250,000 petition signatures in just weeks, and is now working in support of the inaugural Be Cruelty-Free Week (March 11, 2013) in celebration of the European Union’s precedent-setting ban on the sale of newly animal-tested cosmetics.
"To achieve major wins for animals, corporations need to add their voices to the amazing work that animal welfare organizations and other NGOs do,” says Hilary Jones, LUSH’s Ethics Director. “Vested interests often seek to marginalize those who advocate for animals - so it is the duty of those of us in business to speak up as loudly as the campaigning groups and show them the support they deserve for their unstinting efforts to make the world a kinder place".

LUSH has also joined HSI in working to hasten the adoption of animal testing alternatives under Europe’s chemicals law. Despite the EU’s commitment to ending animal testing for cosmetics, the requirements of its chemicals law will mean suffering and death to millions of animals, including new animal testing for cosmetic ingredients that have long histories of safe use. In response, LUSH launched the Lush Prize in 2012 to reward scientists and others making breakthroughs in alternatives to animals tests. LUSH concluded that if the legislators could not be relied upon to remove animals from testing, then the focus needed to return to science.
LUSH’s mandate to make a difference extends beyond its own business policies and related activism. In 2007, the company formed a charitable arm to fund several small grassroots charities, advocating on behalf of the environment and conservation, animal protection and human rights.
The HSUS’ 2013 Genesis Awards Benefit Gala is sponsored in part by Misix, One Car One Difference, Market Development Group, Prai Beauty Group, Tenet and Havas Edge.

Media contacts: Sue Blackmore, 310 440 0600; sue@hsushollywood.org
Niki Ianni, 301 548 7793; nianni@humanesociety.org

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