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July 10, 2013

HSUS PetSmart Charities® Now Taking Applications for Pets for Life Mentorship Program

Five groups will receive mentorship and grants to help people and pets in under-served communities

PetSmart Charities®

The Humane Society of the United States and PetSmart Charities are teaming up to offer mentorship and funding to five animal care organizations that want to implement or expand programs to provide pet care services to under-served communities. The deadline for submitting applications is August 9.

PetSmart Charities and The HSUS launched the Pets for Life Mentorship Program last summer with ten organizations, all of which will have the opportunity to apply for a second year of funding and mentorship.

Each organization selected for the program will receive funding from PetSmart Charities and hands-on training from The HSUS. The Pets for Life Mentorship program is designed to help grant recipients assess their communities to identify an area of focus, develop strategies for understanding and reaching the desired audience, help plan and execute successful targeted outreach events, and implement a sustainable, long-term outreach program with a focus on spay/neuter.

Amanda Arrington, director for The HSUS’ Pets for Life program said: “We’re excited to once again partner with PetSmart Charities to help local animal groups from across the country bring needed pet care services to under-served people and pets. Countless animals have received lifesaving care thanks to the tireless work of the groups that participated in the first year of the program, and we hope to bring these crucial services to even more pets and communities in the coming months.”

“As the largest funder of animal welfare efforts in North America, PetSmart Charities is committed to addressing pet overpopulation at the community level. We are proud to support this initiative that delivers lifesaving services to pets and their people and provides mentorship and funding to groups that are learning to connect with these neighborhoods,” says Karen Froehlich, senior program manager for PetSmart Charities.

Each group will receive $27,500 for spay/neuter services, $10,000 for community outreach events, $10,000 to cover pet care supplies (such as crates and flea/tick medication), $2,500 for travel to an HSUS Pets for Life city for training and a visit from The HSUS staff for community outreach training and to plan an initial community outreach event.

The trainings will be based on the Pets for Life Community Outreach Toolkit, an interactive resource designed to guide animal care service providers and other social welfare advocates to develop and implement strategies to effectively deliver critical information and resources to under-served neighborhoods. The toolkit, which was compiled by The HSUS and funded by PetSmart Charities, focuses on outreach to areas where affordable and accessible general pet wellness care, vaccinations, spay/neuter, dog training, as well as many other services, has not been made readily available.

The toolkit is free and available for any organization to use. It can be downloaded by visiting humanesociety.org/pfl-toolkit.

Through its Pets for Life program, The HSUS extends the reach of animal welfare services, resources and information to people and pets in underserved communities. HSUS Pets for Life programs are currently in place in Atlanta, Chicago, Los Angeles and Philadelphia. For more information on the program, click here. The application is available at humanesociety.org/pfl-mentor.

Media Contacts:
HSUS: Raul Arce-Contreras, 301.721.6440, rcontreras@humanesociety.org
PetSmart Charities: Steve Pawlowski, 623-516-3920, spawlowski@petsmartcharities.org

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