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August 6, 2013

DOGTV and The HSUS Work Together to Help Pets Everywhere

Every time your dog enjoys DOGTV, pets in need are helped

DOGTV

DOGTV, the first and only television network created just for dogs, and The Humane Society of the United States, the nation's largest and most effective animal protection organization, have come together to help keep dogs happy and in their homes for life.

DOGTV supports The HSUS’ Pets for Life program to extend the reach of animal services, resources and information to under-served areas. DOGTV leads an awareness campaign to educate dog owners on how to reduce separation anxiety and create a happier, healthier pet through the use of its scientifically developed programming.

“DOGTV and The Humane Society of the United States are proud to work together to keep dogs happy and in their homes for a lifetime,” said Gilad Neumann, DOGTV CEO. “That’s why we support The HSUS’ Pets for Life program, aimed at providing assistance to pets and people in under-served communities. Every time your dog enjoys DOGTV, know that you’re helping support The HSUS and dogs everywhere.”

In celebration of this powerful partnership, DOGTV is offering The HSUS supporters a free month of DOGTV. Details on this offer can be found at www.dogtv.com/hsus.

Betsy McFarland, vice president of companion animals of The HSUS said: “DOGTV has the potential to be a useful resource for pet owners everywhere by making it possible to bring enrichment and social stimulation to dogs when people aren’t home. We’re especially thrilled that DOGTV will support our Pets for Life program to help pets and people in under-served communities.”

DOGTV programming is split into three categories – relaxation, stimulation and exposure – that work collaboratively to provide just the right balance for the daily routines of stay-at-home dogs.

  • Relaxation features soothing music, sounds and visuals to relax the dog, reduce stress levels and keep him or her calm.
  • Stimulation encourages dogs’ playfulness through active camera movements, exciting animations and moving objects and animals with appropriate sounds and frequencies.
  • Exposure uses the most advanced veterinary science, special sounds and visuals to help comfort and habituate dogs by exposing them to different day-to-day experiences, such as doorbells, cars, children and vacuum cleaners.

The DOGTV team spent hundreds of hours producing the programming and testing its benefits with dogs, dog owners, veterinarians and trainers. Each frame and sound is designed for the canine crowd to meet the specific attributes of their sense of vision and hearing. Because dogs can’t see red and green, the programs are specially colored to enhance picture details. Great emphasis was put on contrast, brightness and frame rate, and the use of special sound effects, music and specific range of frequencies are tailored to a dog’s unique sense of hearing without startling or bothering their sensitive ears.

For more information about the partnership between The HSUS and DOGTV, please visit www.dogtv.com/hsus. For more information about The HSUS’ Pets for Life program, visit humanesociety.org/petsforlife.

Media Contacts:
HSUS: Raul Arce-Contreras, rcontreras@humanesociety.org, 301-721-6440
DOG TV: Jenny Russo, DOGTV@atomicpr.com, 415.593.1400

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