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Dr. Bronner’s Magic Soaps Announces Support of The HSUS’ Be Cruelty-Free Campaign and the Humane Cosmetics Act

Campaign works to end animal testing for cosmetics in the U.S.

  • David Bronner

    David Bronner, president of Dr. Bronner's Magic Soaps, supports ending animal testing for cosmetics. The HSUS

Dr. Bronner’s Magic Soaps has joined the effort to end animal testing for cosmetics in the U.S. by supporting The Humane Society of the United States’ Be Cruelty-Free campaign and the Humane Cosmetics Act. Following the success of the Be Cruelty-Free campaign in the European Union, which was led by The HSUS’ global arm Humane Society International, and resulted in an EU-wide ban on selling newly animal-tested cosmetics, the Be Cruelty-Free campaign welcomes the support of Dr. Bronner’s to make the U.S. the next cruelty-free marketplace.

The Humane Cosmetics Act, H.R. 4148, introduced by Reps. Jim Moran, D-VA, and Michael Grimm, R-NY, would prohibit the manufacture and sale of animal-tested cosmetics in the United States. Dr. Bronner’s Magic Soaps is joining the growing list of members and stakeholders of the cosmetics industry who have already asserted their support to the Humane Cosmetics Act.

Started by Emanuel Bronner in 1948, Dr. Bronner’s Magic Soaps is renowned for its eco-friendly soaps and body care products, and its compassion for animals. As a champion of cruelty-free practices, Dr. Bronner’s Magic Soaps exemplifies the core values of the Be Cruelty-Free campaign by offering consumers safe products without harming animals and refusing to sell in countries where animal testing is mandatory.

David Bronner, president of Dr. Bronner’s Magic Soaps, said: “Animal testing practices in the U.S. are antiquated and unnecessary with the advent of alternative methods to determine skin and eye irritation that do not involve animals. Further, most ingredients have well-established toxicity profiles already, and formulators can opt for safer ingredients. High quality personal care products can be made with safe, organic, sustainable plant-based ingredients. Dr. Bronner’s Magic Soaps supports efforts to enact legislation to ban animal-cruelty practices both in the cosmetics industry, and beyond.”

Pascaline Clerc, HSUS’ senior director of animal research issues said: “We are thrilled to work with the renowned Dr. Bronner’s Magic Soaps, and to welcome their support for the Humane Cosmetics Act. This federal legislation would build on a worldwide momentum to ensure that animals are not harmed in the process of creating or manufacturing cosmetics. It would also compel companies to use existing non-animal methods, and to develop new cruelty-free methods. The demand for cruelty-free cosmetics is increasing, and it’s time for our legislators to give voters what they want: safe and compassionate cosmetics.”

Be Cruelty-Free, spearheaded by The HSUS and Humane Society Legislative Fund in the U.S. and by Humane Society International around the world, is the largest global campaign to end cosmetics animal testing.

For more information please visit humanesociety.org/becrueltyfree.

Media Contact: Samantha Miller: 301-258-1417; smiller@humanesociety.org

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