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HSUS v. Rose Acre Farms, Inc.

Petition filed with the Federal Trade Commission by The HSUS to investigate and commence enforcement action against Rose Acre Farms, Inc. for engaging in false or misleading advertising in violation of The Federal Trade Commission Act. The petition argues that Rose Acre is issuing false and/ or misleading representations about the standard of care received by their chickens used in egg production operations, thereby deceiving consumers who rely on this advertising to purchase eggs that are produced in a humane facility. This petition is pending.


Court or Agency: Federal Trade Commission
Plaintiff: The Humane Society of the United States
Defendant: Rose Acre Farms, Inc.
HSUS Counsel: Peter Brandt & Jonathan Lovvorn
Outside Counsel: Matthew Penzer, Law Office of Matthew Penzer
Status: Submitted; awaiting decision
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