Because beauty should be kind.

Animals still suffer and die to test shampoo, mascara and other cosmetic products. Terrified mice, rabbits, rats and guinea pigs have substances forced down their throats, dripped into their eyes or smeared onto their skin before they are killed.

Array of cruelty-free personal care items, like makeup, shampoo, toothpaste, sun block and shaving cream.

Hundreds of companies have created personal care products without testing on animals and they deserve our support. High-quality, cruelty-free hair products, lotions, makeup, deodorants and perfumes are all easy to find.

Available alternatives

Animals used in cosmetics testing suffer needlessly, as there are thousands of ingredients available to cosmetics manufacturers that have already been deemed safe to use. Newer methods like cell and tissue testing also offer more reliable results than animal testing.

Beauty's ugly secret
rabbits in stock holds during animal testing for cosmetics
500,000
ANIMALS

Suffer and die due to cosmetics testing each year.

guinea pigs are often used in cosmetics testing
230+
COMPANIES

Have endorsed the Humane Cosmetics Act, which would end unnecessary animal testing in the United States.

World flags of countries who do not allow testing of cosmetics on animals
38
COUNTRIES

Have full or partial bans on animal testing or trade bans, including all the countries of the European Union, Norway, India, New Zealand, Israel and South Korea.

rabbit are often used for cosmetics testing
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mustafagull

Join the campaign for a cruelty-free world where animals no longer have to suffer for beauty products. Sign your name to show your support for an end to cruel cosmetics testing—forever.