Together, we can create a fur-free future.

Animals need their fur coats more than we do. But on fur factory farms around the world, millions of rabbits, foxes, mink and other wild animals spend their entire lives in cramped cages, deprived of the ability to engage in natural behaviors—only to be crudely gassed or electrocuted at the end. In the wild, animals are caught in crippling leghold traps for days without food or water. These archaic traps are indiscriminate, often maiming and killing non-target animals, like threatened species and even pets—all this in the name of fashion. Photo above by JoAnn McArthur/We Animals.

faux fur label assures animals such as raccoon dogs were not killed to make clothing

In 2010, Congress passed the Truth in Fur Labeling Act, which requires all animal fur to be labeled—but some retailers continue to sell animal fur products as faux. Raccoon dogs, who have been documented to be skinned alive, are the most misrepresented species often advertised as a different type of animal or faux.

Beeldbewerking /
The growing fur-free movement

Consumers’ concern for animal welfare is leading fashion brands, cities and countries to move away from animal fur. Gucci, Chanel, Coach, Burberry, Versace, Michael Kors, Armani and InStyle magazine are just some of the companies that have announced fur-free policies. Los Angeles, San Francisco, Berkeley, West Hollywood and São Paulo have banned fur sales and Norway, Belgium, Netherlands, United Kingdom and Austria have banned fur production. Also, India banned fur imports in 2017. It’s clear that this unnecessary cruelty has no future in fashion. View our fur-free action guide for ways you can help.

Before you buy
Raccoon dog pup with mother

Are killed for fur each year; approximately 85 percent come from fur factory farmsthe rest are trapped in the wild.

fur labeling act encourages cruelty-free fashion

Have adopted fur-free policies and are now offering warm and innovative alternatives instead.

Wild marten peeking out from behind a tree

Or more can be killed for one single fur coat.

A male mink at a fur farm

By taking a stand against the fur industry in refusing to purchase its products, designers will stop using fur, retailers will stop selling it and fashion writers will stop touting it as an acceptable trend.

Jo-Anne McArthur / We Animals