Plant-based eating benefits people, animals and the planet.

Americans eat more meat per person than almost any other country. Our habit is leading to poor health, environmental degradation and the suffering of billions of animals every year.

Friends talking at a dinner party over a plant based meal
Reduce. Refine. Replace
Simple swaps make humane eating easy.

Each of us can make a difference by actively choosing to reduce our consumption of inhumanely produced animal products, refine the items in our shopping cart and replace animal products with plant-based alternatives.

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Why should you adopt a plant-based diet?

For animals: Eating more plant-based meals means eating fewer animals—which means dramatically reducing the amount of suffering in the world.

For your health: Choosing to replace meat with plant-based proteins even once a week is a great way to gain energy and prevent disease.

For the environment: Raising billions of animals for food each year pollutes our air and water and uses a tremendous amount of land, water and other precious natural resources.

For wildlife: Because of the meat industry’s exaggerated claims of wildlife conflicts, your taxpayer dollars fund the shooting, trapping, snaring and poisoning of millions of bobcats, black bears, grizzly bears, wolves, coyotes, foxes, mountain lions and birds every year.

For your wallet: Meat prices are expected to continue to rise. Enjoying plant-based proteins such as beans, legumes and seeds can help save cash at the time of purchase and reduce the costs of expensive health conditions.

Plant-based meals reduce meat production's impact.
Chickens in a battery cage
285
Land Animals

Are killed every second of every day in the United States.

Urban traffic congestion in rush hour
500,000
CARS' WORTH

Of greenhouse gas emissions could be saved if every American went meatless one day a week, according to the Environmental Defense Fund.

Mother and daughter cooking a plant-based vegan meal together
4
YEARS

Can be added to our lives by adopting a plant-based diet.

Woman preparing a plant based meal

One day a week can make a world of difference for your health, animals and the environment! Start by trying a new vegetable-packed dish or swap your usual entrée with a plant-based meat alternative.

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