It is the height of absurdity: There’s widespread public awareness of the immense cruelty of fur factory farming. The fashion industry is just one of many industries inflicting harm on animals while putting terrible pressure on our already-stressed environment. And yet, animals are still being born just to be killed and then skinned on fur farms. Tens of millions of wild animals such as foxes, mink and raccoon dogs are currently confined in fur factory farms across the world.

We are looking toward Denver, Colorado, where residents are preparing to vote on a major ballot measure this coming November. Ordinance 308 is a citizen-initiated ballot measure that would end the sale of new fur products in Denver. Measures to end the sale of new fur products are crucial in cutting down the fur farming industry. Like other fur sales ordinances across the country, including that of nearby Boulder, this critical measure, if approved, will reduce the demand for these cruel fashion items, and signifying residents’ opposition to the cruel fur industry and their desire for more sustainable, cruelty-free products.