The Humane Society of the United States honors individuals in the news and entertainment media for creating outstanding works that raise awareness of animal protection issues. As much as film, television, print and the web reflect societal attitudes, they also help shape and change those attitudes. The mass media, in all its new and diverse forms, has the power to deliver animal protection issues to vast audiences in the blink of an eye.
Past Genesis award winners have included films such as "Babe," "Chicken Run," "Rise of the Planet of the Apes" and documentaries such as "The Cove" and "Blackfish." TV winners have included "The Simpsons," "Law & Order," "Bones" and "The Colbert Report," as well as prestigious news shows such as "60 Minutes" and "20/20."
Honoring the news and entertainment media for their outstanding reporting and creative portrayals of animal protection issues, the HSUS recognizes the best in media coverage annually.
The Genesis Awards were launched in 1986 by animal advocate, actress and Broadway star Gretchen Wyler, under the aegis of The Fund for Animals. Wyler came up with the idea because she strongly believed that rewarding members of the media encouraged them to highlight more animal issues, thus increasing public awareness and compassion toward animals. The first annual event—a luncheon drawing only 140 attendees—quickly grew into a large benefit gala in Beverly Hills with more than 1,000 guests. (The Genesis Awards are now online only.)