WASHINGTON – The Estée Lauder Companies has become the latest beauty company to back the #BeCrueltyFree campaign, the largest effort in history to end cosmetic animal testing globally. The Estée Lauder Companies is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products, sold in over 150 countries and territories under 25+ brand names. The #BeCrueltyFree campaign is led by Humane Society International, the Humane Society of the United States and the Humane Society Legislative Fund.
Anna Klein, senior vice president, Global Corporate Affairs for The Estée Lauder Companies, said: “We are proud to partner with Humane Society International, an organization that has done such thoughtful work advocating for animals everywhere. They have been a wonderful partner and advisor as we work together towards our common goal to bring an end to cosmetics animal testing, worldwide.”
Kitty Block, president of Humane Society International and president and CEO of the Humane Society of the United States, said: “Animal testing is last century’s science, but to legislate it out of existence requires us to join forces with forward-looking industry leaders like The Estée Lauder Companies. I’m confident that by working together with beauty companies through our #BeCruelty campaign, we can help bring an end to cosmetics testing on animals by 2023.”
The #BeCrueltyFree campaign is an unprecedented education and consensus-building effort among federal legislators, regulators and corporate and other stakeholders to ensure that all newly manufactured cosmetics are both safe and cruelty-free. It has already helped shape cosmetics animal testing and sale bans in nearly 40 countries.
As part of the campaign, HSI is leading negotiations with cosmetic trade associations and key beauty brands to advance forward-looking federal legislation in countries around the world.
To learn more about The Estée Lauder Companies’ commitment to animal welfare and information on their cruelty-free brands visit www.elcompanies.com.