Cruelty-free beauty company Lush Fresh Handmade Cosmetics is re-launching its global best-selling New Shampoo Bar to encourage consumers to get behind the Humane Society of the United States, Humane Society Legislative Fund, and Humane Society International’s global campaign to ban cosmetic animal testing and trade by signing their petition at The revamped bar is now adorned with the charity’s #BeCrueltyFree message in both English and simplified Chinese, the two most commonly used languages on social media, and will roll out in the United States from April 11th.

More than one million people worldwide have signed #BeCrueltyFree petitions calling on their governments to ban cruel cosmetics. In conjunction with intensive political lobbying and public campaigning by HSI and others, this pressure has so far driven 38 countries or regions around the world to pass animal testing or sales bans in their cosmetics laws—including the European Union, Israel, India, New Zealand, South Korea, Switzerland, Taiwan, and most recently Guatemala.

In the U.S., The HSUS and HSLF are spearheading efforts to pass legislation that will prohibit cosmetic animal testing and phase out the sale of animal-tested cosmetics. In addition to LUSH, more than 190 companies in the cosmetic industry (PDF) have lent their support to end cosmetic cruelty in the U.S. Consumers can show their support for this important legislation by signing the HSUS e-petition and calling their federal legislators to urge support for legislation to prohibit cosmetic animal testing in the United States.

Vicki Katrinak of #BeCrueltyFree USA, comments: “#BeCrueltyFree USA is excited to collaborate with Lush on our efforts to end cosmetics cruelty around the world once and for all. More than 1.8 billion consumers now live in cruelty-free cosmetics markets and it is time for the US to join this global movement away from animal testing. We’re proud to have Lush’s support of our #BeCrueltyFree campaign.”

Hilary Jones, Lush ethics director, comments: “The horror of cosmetics testing will not be over for animals until the whole world switches to more modern non-animal safety testing methods. Only when this ugly practice is over will our industry truly be the Beauty business. Until that day we all need to keep spreading the message, so it is an honour to be able to help the #BeCrueltyFree campaign.”

New Shampoo Bar is a solid bar with cinnamon, clove and peppermint to stimulate the scalp. According to Lush, cinnamon leaf, bay and clove bud essential oils combine with peppermint to boost blood flow, stimulating the hair follicles. An infusion of nettle and peppermint helps to stimulate the scalp and promote healthy hair. Rosemary soothes, calms your scalp and adds a glorious shine to your hair.

  • @LushLtd
  • @HumaneSociety
  • #BeCrueltyFree

Notes to Editors

Each year around the world an estimated 500,000 animals suffer and die in cruel and outdated cosmetic safety tests. Rabbits, guinea pigs, mice and rats are the most common animals used to test cosmetics, who may be subjected to having cosmetic chemicals dripped in their eyes, spread on their shaved skin, or force fed to them orally in massive, even lethal doses. Much of this testing is a product of legal requirements in China, which continue to mandate animal testing for most types of beauty products.

Lush believes that the most effective and humane way to test the safety of both ingredients and finished products are through modern non-animal tests and a panel of human volunteers.

Products and ingredients are never tested on animals, nor do they engage with third-party suppliers to test on their behalf. Lush’s strict policy means they will not buy any ingredient from any supplier that tests its materials on animals for any purpose.


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