Michael Kors Holdings Limited (NYSE: KORS)—a global fashion luxury group—will end its use of fur with production phased out by the end of 2018. The policy will apply company-wide, including for Michael Kors’ Jimmy Choo brand.

The Humane Society of the United States applauds the effort, which is the latest in a series of announcements by major fashion brands to move away from using animal fur and substitute other products to create stylish and functional clothing.

“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using nonanimal fur,” said designer Michael Kors. “We will showcase these new techniques in our upcoming runway show in February.”

“Killing animals for fur is archaic and inhumane,” said Wayne Pacelle, president and CEO of the HSUS. “Forward-looking companies such as Michael Kors recognize that they can work with other fabrics and products and disconnect their enterprises from a trade in animal fur that comes with high costs for animals.”

PJ Smith, the HSUS’s senior manager of fashion policy who worked with the company on its fur-free policy, said, “Today’s consumers want fashionable, luxurious clothing and accessories that also align with their social values and Michael Kors’ fur-free move makes it a leader in that regard.”

Last month, the HSUS announced in coordination with Gucci that the luxury brand would end its use of fur. Other companies that announced fur-free policies this year include Stein Mart, Burlington Stores, the online luxury retailer YOOX Net-a-Porter and VF Corp (The North Face and other brands). Vogue Paris dedicated its August 2017 issue to animal protection and fur and The Business of Fashion spotlighted fur at its annual VOICES event “for big thinkers.”

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