The video is hard to watch: A raccoon dog is clubbed and hung upside down, still conscious, as a seller in a Chinese market yanks off her skin. Then the peeled animal—alive, moving, blinking—is thrown on a pile to die. The subject of a 2005 investigation, she was just one of millions of raccoon dogs killed every year in China for their fur.
After the footage was released, The HSUS found raccoon dog fur at retailers across the nation, where trim still sells even as full-length coats go out of style. Advertising and labels misidentify it as faux or polyester or “Finni raccoon.” Some labels fail to mention it at all. None begin to tell the story. “There is suffering involved,” says Pierre Grzybowski, research and enforcement manager for the HSUS Fur-Free Campaign. “And death. And, at the retail end, deception.”
For 10 years, HSUS investigations have exposed this deceit. The organization has sued companies and petitioned the Federal Trade Commission to impose fines and jail time. It has also asked that the name “raccoon dog” appear on labels, rather than the incorrect “Asiatic raccoon.” The efforts are inspiring greater transparency and change in the industry. In 2010, Congress passed the Truth in Fur Labeling Act, which requires all fur trim, however small the amount, to be listed on the label. Many of the companies The HSUS has caught deceiving consumers have pledged to stop selling animal fur. And U.S. imports and sales of fur apparel have fallen by more than a third. In China, though, live skinning still goes on.
How to find raccoon dog on a label
Labels can be misleading. The fur industry calls raccoon dog “Asiatic raccoon,” a term the Federal Trade Commission has upheld despite HSUS challenges. The HSUS argues the fur should be identified as “raccoon dog.” That is the term scientists and other federal agencies use. Raccoon dogs are part of the dog, or canid, family, and are raccoon-like only in appearance.
China and Finland supply the majority of the world’s raccoon dog fur. The United States buys much of what they produce. On certain websites, Chinese dealers offer strips of raccoon dog fur for as little as $5 apiece.