Be Cruelty-Free supporters

The following companies support the Humane Society of the United States' and Humane Society International's Be Cruelty-Free campaign, a global effort to end animal testing for cosmetics and personal care products.

Join the Campaign

More than 200 companies and stakeholders have endorsed the Humane Cosmetics Act, legislation to ban the production and sale of animal-tested cosmetics in the United States.

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Keep your cosmetics cruelty-free

Make a difference for dogs, rabbits, guinea pigs, mice and rats when you shop. Choose cruelty-free cosmetic brands that don’t test on animals.

Three rabbits in restraints in animal testing lab
unoL /

Jack Black

Jack Black was founded in 2000 by Curran Dandurand, her husband, Jeff, and Emily Dalton. They aspired to create a high-end men's skincare line using natural ingredients combined with the latest technologies, all in a cruelty-free manner.

"We proudly and enthusiastically support the Humane Cosmetics Act. This is long overdue. With viable alternatives available to companies, there is no reason for animals to continue to suffer and die as part of the new product testing process. Jack Black has never and will never test on animals, and we hope that lawmakers quickly enact legislation to end the sale of animal-tested cosmetics and skin care products in the United States," said Dandurand.

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Schmidt's Deodorant

"The deodorant industry has a history of animal cruelty and product testing, but Schmidt's Deodorant prides itself on our 'customer-tested' product line," said owner Jaime Schmidt.

"There's no imaginable situation in which helpless animals should be subjected to such cruelty, and Schmidt's Deodorant encourages others to responsibly join us as good stewards of the earth and supporters of the Be Cruelty-Free Campaign," she added.

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Juice Beauty

"Juice Beauty abides by our EcoValues which include a strict no-animal-testing policy for all phases of product development and manufacturing of our products. Juice Beauty stands for cruelty-free, highly effective, authentically organic skincare and makeup that provides all the great benefits of conventional brands but without harmful chemicals. Ingredients that go beyond natural...all the way to organically farmed without pesticides," said Juice Beauty CEO Karen Behnke.

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"Blissoma was founded to heal skin and create healthy beauty for our clients. We would never want to hurt animals as a part of that process. We use ingredients that are proven safe and effective by centuries of herbal use and test only on ourselves and friends when developing recipes. Many of our ingredients are Certified Organic food-grade ingredients and their healing capacity is well documented. Our recipes are also Certified Vegan so every ingredient also comes strictly from botanicals. Blissoma will maintain our commitment to kindness and compassion to all creatures as a part of beauty and we commit to never using any ingredients that engage in animal testing. Beauty truly is as beauty does," said Julie Longyear, herbal chemist and founder.

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Beauty Without Cruelty

Founded in 1963, Beauty Without Cruelty has been leading the way in producing products that are not tested on animals and have no animal ingredients. BWC features a complete line of hair, skin and facial/body care products and an extensive range of color cosmetics.

President Santosh Krinsky said, "BWC is very pleased to support the Be Cruelty-Free USA campaign and the Humane Cosmetics Act to eliminate animal testing of cosmetics in the U.S. The European Union and several other countries have already banned cruel and unnecessary animal testing of cosmetics. It is time for the U.S. to pass the Humane Cosmetics Act. In the meantime, consumers should vote with their purchasing dollars for brands that commit to being cruelty-free.

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Dr. Bronner's Magic Soaps

Started by Emanuel Bronner in 1948, Dr. Bronner's Magic Soaps is renowned for its eco-friendly soaps and body care products, and its compassion for animals.

"Animal testing practices in the U.S. are antiquated and unnecessary [...] High-quality personal care products can be made with safe, organic, sustainable plant-based ingredients. Dr. Bronner's Magic Soaps supports efforts to enact legislation to ban animal-cruelty practices both in the cosmetics industry and beyond," said David Bronner, the late Emmanuel Bronner's grandson and current CEO of the company.

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Aubrey Organics

Since its creation in 1967, Aubrey Organics has been opposed to animal testing.

"Being cruelty-free is nothing new to us at Aubrey Organics, Inc. It is not a fad, not a fashion, not a marketing tool used to sell more products. It is part of our being; our way of life. Since day one, way back in 1967, we have believed in producing only 100 percent cruelty-free products. [...] We understand that man has a social contract with all other creatures on this tiny planet, and we take that responsibility very seriously. We do not now, and never have tested on animals," says CEO Curt Valva.

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Biao Skincare

Biao (Beautiful Inside And Out) Skincare was launched in 2010 by U.S. Army veteran Nicole Baldwin. 

"I wanted my products to be natural, organic, ethical and coming from the heart. My motto is 'beautiful women tested,' not animal tested. There is no need for animals to suffer for the sake of beauty," says Baldwin.

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Take Action

Urge your federal legislators to support the Humane Cosmetics Act.

Rabbits in cosmetics animal testing lab
Siqui Sanchez / Getty Images