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Because beauty should be kind.

Big Fight

Together, we can reduce needless cruelty to animals.

Fight

Healthy oceans are vital to the animals who call them home and to the overall well-being of our planet. Here are a few things you can do to help. Stop trashing the ocean You probably wouldn't dream of dumping your trash in the ocean. But did you know that over-fertilizing your lawn could have an...

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For decades, animal welfare advocates have been working to end the testing of makeup and personal care products on animals. See how far we've come and how you can help support the Be Cruelty-Free campaign, our global effort to end cosmetic cruelty. Read the FAQ 2021 | 2020 | 2019 | 2018 | 2017 |...

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