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Together, we can keep animals safe in their natural habitat.


Because beauty should be kind.

Big Fight

For decades, animal welfare advocates have been working to end the testing of makeup and personal care products on animals. See how far we've come and how you can help support the Be Cruelty-Free campaign, our global effort to end cosmetic cruelty. Read Our Cosmetics Testing FAQ 2021 | 2020 | 2019 |...