Because animals need their fur coats more than we do.

On fur factory farms around the world, millions of rabbits, foxes, mink, chinchillas and raccoon dogs spend their entire lives in cramped cages, deprived of the ability to engage in natural behaviors—only to be crudely gassed or electrocuted at the end. Besides being cruel, fur farms also pose a serious risk to human health and have been linked to the spread of COVID-19. In the wild, animals are caught in crippling leghold traps for days without food or water. These archaic traps are indiscriminate, often maiming and killing non-target animals, like threatened species and even pets—all of this in the name of fashion. With your support, we are leading the fight to pass laws and secure corporate commitments on this critical issue. Together, we can create a fur-free future.

faux fur label assures animals such as raccoon dogs were not killed to make clothing

In 2010, Congress passed the Truth in Fur Labeling Act, which requires all animal fur to be labeled—but some retailers continue to sell animal fur products as faux. Raccoon dogs, who have been documented to be skinned alive, are the most misrepresented species often advertised as a different type of animal or faux.

Beeldbewerking /
The growing fur-free movement

Consumers’ concern for animal welfare is leading fashion brands, cities and countries to move away from animal fur. Neiman Marcus, Macy’s, Nordstrom, Gucci, Prada, Chanel, Coach, Burberry, Versace, Michael Kors, Armani and InStyle magazine are just some of the companies that have announced fur-free policies. In 2019, California became the first state in the nation to ban fur sales and in 2021, Israel became the first country. Norway, Belgium, Netherlands, United Kingdom and many other countries have banned fur production. It’s clear that this unnecessary cruelty has no future in fashion. View our humane shopping guide for ways you can help.

Buy better
Raccoon dog pup with mother

Are killed for fur each year; approximately 85% come from fur factory farmsthe rest are trapped in the wild.

fur labeling act encourages cruelty-free fashion

Have adopted fur-free policies and are now offering warm and innovative alternatives instead.

Wild marten peeking out from behind a tree

Or more can be killed for one single fur coat.

A male mink at a fur farm

By taking a stand against the fur industry in refusing to purchase its products, you’ll encourage designers to stop using fur and other animal skins, retailers to stop selling them and style writers to stop touting cruelty as fashionable.

Jo-Anne McArthur / We Animals