Because beauty should be kind.

Animals are still suffering and dying to test shampoo, mascara and other cosmetic products. Terrified rabbits, rats, guinea pigs and mice have substances forced down their throats, dripped into their eyes or smeared onto their skin before they are killed.

Array of cruelty-free personal care items, like makeup, shampoo, toothpaste, sun block and shaving cream.

Hundreds of companies are creating personal care products without testing on animals and they deserve our support. High-quality, cruelty-free hair products, lotions, makeup, deodorants and perfumes are all easy to find.

Available alternatives

Animals used in cosmetics testing are suffering needlessly, as cosmetics companies can already create great products using thousands of available ingredients that have a history of safe use and do not require any new testing. Modern methods combine human cell-based tests and sophisticated computer models to deliver human-relevant results at less cost and in less time than animal tests.

Beauty's ugly secret
rabbits in stock holds during animal testing for cosmetics
500,000
ANIMALS

Suffer and die worldwide every year in cosmetics tests.

guinea pigs are often used in cosmetics testing
250+
COMPANIES

Have endorsed the Humane Cosmetics Act, a bill that would end unnecessary cosmetics animal testing in the United States.

World flags of countries who do not allow testing of cosmetics on animals
38
COUNTRIES

Have full or partial bans on cosmetics animal testing, including all European Union countries, Norway, India, New Zealand, Israel and South Korea.

rabbit are often used for cosmetics testing
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mustafagull

Help make the United States the next country to ban the production and sale of animal-tested cosmetics. Contact your federal legislators today!