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Because plant-based eating (such as vegan and vegetarian diets) benefits people, animals and the planet.

By reducing the suffering of animals raised for meat, eggs and dairy.

To reduce⁠—and eventually end⁠—harmful animal experiments.

See the difference between cage-free egg production and battery-cage egg production.

Scientists have just begun to scratch the surface when it comes to understanding bird brains. But studies have shown what backyard chicken caregivers already know: The world’s most most intensively farmed animal has remarkable cognitive abilities.