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Because plant-based eating (such as vegan and vegetarian diets) benefits people, animals and the planet.

To help reduce needless cruelty to animals.

To keep wild animals where they belong—in the wild—and out of zoos and circuses.

To keep animals safe in their natural habitat.

To reduce⁠—and eventually end⁠—harmful animal experiments.

See the difference between cage-free egg production and battery-cage egg production.

Scientists have just begun to scratch the surface when it comes to understanding bird brains. But studies have shown what backyard chicken caregivers already know: The world’s most most intensively farmed animal has remarkable cognitive abilities.