Because animals need their fur coats more than we do.

On animal fur factory farms around the world, millions of rabbits, foxes, mink, chinchillas and raccoon dogs spend their entire lives in cramped cages, deprived of the ability to engage in natural behaviors—only to be crudely gassed or electrocuted at the end. In the wild, animals are caught in crippling leghold traps for days without food or water. These archaic traps are indiscriminate, often maiming and killing non-target animals, like threatened species and even pets—all of this in the name of fashion. With your support, we are leading the fight to pass laws and secure corporate commitments on this critical issue. Together, we can create a fur-free future.

Pledge to go fur-free!

Compassionate consumers like you can take a stand against the fur industry by refusing to purchase its products. You have the power to save the thousands of animals suffering each year for the sake of fashion with every purchase you make.

Fox kit in cage at fur farm
Kristo Muurimaa / Oikeutta Elaimille
The growing fur-free movement

Consumers’ concern for animal welfare is leading fashion brands, cities and countries to move away from coats with fur. Neiman Marcus, Macy’s, Nordstrom, Gucci, Prada, Chanel, Coach, Burberry, Versace, Michael Kors, Armani and InStyle magazine are just some of the companies that have announced fur-free policies. In 2019, California became the first state in the nation to ban fur sales and in 2021, Israel became the first country. Norway, Belgium, Netherlands, United Kingdom and many other countries have banned fur production. It’s clear that this unnecessary cruelty has no future in fashion. View our humane shopping guide for ways you can help.

Did you know?
Raccoon dog pup with mother

Are killed for fur each year; approximately 85% come from fur factory farmsthe rest are trapped in the wild.

fur labeling act encourages cruelty-free fashion

Have adopted fur-free policies and are now offering warm and innovative alternatives instead.

Wild marten peeking out from behind a tree

Or more can be killed for one single fur coat.

Two baby foxes in a cage at a fur farm.

Nearly 100 million foxes, raccoon dogs, rabbits and other furbearing animals are killed each year in the name of “fashion.” Your generous gift will save them from immense suffering by supporting our work to create a fur-free future.

Kristo Muurimaa / Oikeutta Elaimille