Together, we can help keep fur out of fashion.

Animals need their fur coats more than we do. But on fur factory farms around the world, millions of rabbits, foxes, mink and other animals spend their lives in wire cages, only to be killed by electrocution, neck-breaking or gas chamber—all in the name of fashion. Photo above by JoAnn McArthur/We Animals.

faux fur label assures animals such as raccoon dogs were not killed to make clothing

In 2010, Congress passed the Truth in Fur Labeling Act, which requires all fur trim, however small the amount, to be listed on the label—but undercover investigations have revealed that some U.S. retailers continue to sell products falsely labeled as fur-free.

Unintentionally trapped

Dogs and cats are not specifically targeted to be killed for their fur in America, yet thousands of pets, hunting dogs and non-target wildlife—even endangered species—die in fur traps nonetheless.

Before you buy
Banning fur traps allows wild mink and other animals to live free and unharmed
100MILLION
ANIMALS

Are killed for fashion each year.

fur labeling act encourages cruelty-free fashion
300
BRANDS

Are safe to shop, thanks to the retailers and designers that have adopted fur-free policies.

Raccoon dog pup with mother
8
MONTHS

Is the approximate age raccoon dogs reach before being killed for their fur. Raccoon dogs have been documented to be skinned alive; this type of fur is widely sold in the United States, often falsely labeled as either a different type of animal fur or faux fur—or not labeled at all.

A male mink at a fur farm
Jo-Anne McArthur
Jo-Anne McArthur

By taking a stand against the fur industry in refusing to purchase its products, designers will stop using fur, retailers will stop selling it and fashion writers will stop touting it as an acceptable trend.