How we collect information about you
Information you voluntarily provide
Wildlife Land Trust and its parent organization, the Humane Society of the United States (HSUS), collect and maintain certain personal information about you when you send us an email or complete any of our online forms, such as when you request information from us, make a donation, subscribe to our online newsletter, request to become a member or forward a webpage, electronic postcard, electronic ballot or electronic newsletter. Such information may include your name, mailing address, email address, telephone number, mobile phone number, information about your property, the email addresses of those to whom you forward HSUS electronic content and any other information collected in the forms. You may be asked to provide credit card information to become a member, contribute, purchase certain information or materials or subscribe to various publications.
The Trust and HSUS websites also collect certain other information that cannot identify you personally when you visit our website. This information includes your IP address and your domain name. These websites log these IP addresses and domain names and aggregate them for system administration and to monitor the use of our sites. We use the aggregated information to measure the number of visits to our sites, the average time spent on our sites, the number of pages viewed and various other site statistics. This monitoring helps us to provide a more useful and engaging online experience to site users and helps us to improve the quality of our content.
The HSUS uses remarketing with Google Adwords and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented. The HSUS also uses Google Analytics Demographics and Interest Reporting.
Ways information about you is used
We may use the information you voluntarily provided to contact you regarding issues related to habitat, wildlife or other animals we feel you may be interested in to keep you updated regarding our programs and/or to extend an invitation to you to support our programs. From time to time, we may make such voluntary information, excluding credit card information (which will never be disclosed), available to the Trust's parent organization, the HSUS, to other HSUS affiliates or to sponsors or licensees that provide special programs or services we think you might find interesting or beneficial. Every recipient of our electronic communications can quickly and easily "opt out" of future such communications by following the instructions on any electronic communication we send.
We use very strict standards in determining which reputable companies become sponsors and licensees to ensure that such organizations are committed to the protection of visitors' privacy and committed to the Trust’s and the HSUS’s wildlife and habitat protection goals. If your volunteered personal information will be used in any manner other than as stated above, such use shall be specifically posted. If you wish to update or remove your information or if you do not wish your information to be shared with affiliated third parties, please email us. You may also unsubscribe at any time by following a link included in every email we send you.
From time to time, the Trust may link to other websites not affiliated with the Trust, the HSUS or other HSUS affiliates. We attempt to link only to those websites that also respect a visitor's privacy and our wildlife and habitat protection goals. However, we cannot be responsible for the content or policies of third-party websites. Please check with these third-party organizations or companies for their specific privacy policies. If you find inoperable links or are concerned about any of the sites that we currently link to, please inform us by contacting us.
The Trust uses generally accepted, industry-standard security systems, software and encryption technologies to protect against unauthorized access to our servers, equipment and other components of our online presence. This includes using industry-standard security systems to protect credit card processing information.
Contacting the Trust