Because plant-based eating (such as vegan and vegetarian diets) benefits people, animals and the planet.

Because animals need their fur coats more than we do.

To save wildlife from being killed just for bragging rights.

To stop the barbaric practices of dogfighting and cockfighting.

Because beauty should be kind.

To help reduce needless cruelty to animals.

To keep wild animals where they belong—in the wild—and out of zoos and circuses.

By reducing the suffering of animals raised for meat, eggs and dairy.

To help suffering birds.

To reduce⁠—and eventually end⁠—harmful animal experiments.